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12 Symptoms of an Ailing Blog (Plus 12 Cures)

By Ashley Monismith | Mar 13, 2014 | Comments Off on 12 Symptoms of an Ailing Blog (Plus 12 Cures)
ailing blog cures

Do you have a traffic problem on your blog? There’s no need to call in the blog doctor just yet because you will be earning an honorary M.D. with a focus in ailing blogs. Just keep reading through the symptoms of an unhealthy blog, and in no time you’ll be curing any blog post that …

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How to Compete On A Small Budget With Big Brands

By Ashley Monismith | Mar 3, 2014 | Comments Off on How to Compete On A Small Budget With Big Brands
Amazon-Services

  This was the quintessential question Amin asked us when he first launched his jewelry site a little over a year ago. Amin is a small business owner and doesn’t have oodles of cash laying around. He also didn’t have the luxury of waiting around for inbound marketing to start working. He needed traffic yesterday …

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Business Owner’s Internet Marketing for Small Business Dilemma

By Abhi Jadhav | Feb 19, 2014 | Comments Off on Business Owner’s Internet Marketing for Small Business Dilemma
marketing framework

Hello, small business owner! Whether out of necessity or desire, you are a do-it-yourselfer. What’s not to love about people who have a desire to make things happen and are engaged enough—be it out of necessity or unadulterated passion—to jump into the mix? I’m talking about people who are ambitious enough to buy a manual …

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How to fix your website’s identity crisis

By Ashley Monismith | Feb 11, 2014 | Comments Off on How to fix your website’s identity crisis
Split-identity

One of the hardest things to maintain on a website is a single identity.  When a copywriter writes headline copy and another person writes a blog post, and a third updates your home page, the site is bound to end up looking like a web version of Frankenstein unless you take precautions. Not having a …

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How to regain access to Google Analytics

By Abhi Jadhav | Feb 6, 2014 | Comments Off on How to regain access to Google Analytics
success

Whether you own an eCommerce site or an informational site, your website is your virtual office and store. So you need to care of it like you would care for your physical store or office. Maintain your site by bringing in as many people to work as needed, but at the end of the day, …

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Eight ways to prevent your blog post from sinking

By Ashley Monismith | Feb 1, 2014 | Comments Off on Eight ways to prevent your blog post from sinking
anchor

Swimming through the blog flooded Internet to search for good content can be difficult. If you’re having trouble finding blog posts full of sunken treasure, your audience might have the same challenge when exploring your blog, too. But writing a good blog post doesn’t happen instantly. A little time, effort, and structure will help you. …

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How to Launch an eCommerce Site in 5 Days or Less

By Ashley Monismith | Jan 23, 2014 | Comments Off on How to Launch an eCommerce Site in 5 Days or Less
racing flags

Given the wide range of tools and resources on the internet today, a person could literally launch a web site in under an hour.  You could purchase a domain and hosting that either includes a site builder or allows you to install a popular and user friendly content management system and set up something basic in …

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The 5Ws of Content Marketing

By Ashley Monismith | Jan 13, 2014 | Comments Off on The 5Ws of Content Marketing
content-marketing

Is it just me, or was anyone else out there somewhat confused or misled by the buzzwords, “content marketing” when they first became popular?   Content?  Marketing?  My initial thought was, “Duh!  Isn’t that what we’ve been doing all of this time??”  Two more generic words have never been combined to describe a concept.  After all, …

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5 Ways to Salvage a Snow Day

By Ashley Monismith | Dec 9, 2013 | Comments Off on 5 Ways to Salvage a Snow Day
snow day

We’ve all had those days when things come to a screeching halt without warning.  The culprit could be dangerous weather or road conditions.  Or maybe just a fluke power failure or other minor catastrophe.  But it happens, right? Some people are just happy for the unexpected break and there’s nothing wrong with that.  But what …

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Get The Most Out of Visits – Even The Ones That Don’t Convert.

By Bay Leaf Digital | Dec 9, 2013 | Comments Off on Get The Most Out of Visits – Even The Ones That Don’t Convert.
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How many times have you walked into a store just to find the right shirt in the size you were looking for isn’t there anymore? You have probably asked an associate if they would have it in stock a few days from now.  Now imagine the same scenario happening at your store online. The focus …

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Our Blog

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How to Repurpose Content for Social Media as a SaaS

By Deian Isac | May 13, 2022 | Comments Off on How to Repurpose Content for Social Media as a SaaS
repurpose content for social media blog graphic

Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against Goliath, small SaaS companies show repurpose content for social media, and boost their content output without too much extra time and effort.   5 reasons why you should repurpose content …

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3 SaaS Content Marketing Trends in 2022

By Natalie Redman | Mar 30, 2022 | Comments Off on 3 SaaS Content Marketing Trends in 2022
saas content marketing trends 2022 graphic

The growth that the SaaS industry has seen within the last few years has been monumental. Don’t believe us? A recent report published by Gartner found that report forecasts end-user spending within the SaaS industry will hit $171.92 billion by the end of 2022 from $120.69 billion in 2020. It’s no surprise that many more …

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The Best Content Marketing Advice for B2B SaaS Companies

By Sakshi Jha | Mar 17, 2022 | Comments Off on The Best Content Marketing Advice for B2B SaaS Companies

  40% of B2B Marketers have a documented and strategic content marketing plan, a survey from Statista showed. Among those 40% are the ones who’re making the most ROI, and customer loyalty. If you’re here, you probably want to know what’s the Best B2B SaaS Content Marketing advice I can give you. Well, there’s no …

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5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission

By Bay Leaf Digital | Jan 28, 2022 | Comments Off on 5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission
saas customer retention rates graphic

Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news …

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Free Trial vs. Freemium: Which Is a Better Fit?

By Tory Smith | Jan 20, 2022 | Comments Off on Free Trial vs. Freemium: Which Is a Better Fit?
free trial vs freemium

SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial.    Freemium With the freemium model, people …

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Top 5 SaaS Marketing Tools For your Business

By Tony Watson | Jan 14, 2022 | Comments Off on Top 5 SaaS Marketing Tools For your Business
top 5 saas marketing tools for business

  Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge!  Even more, 78% of companies will likely run on SaaS apps alone by the same year.  The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions. After all, …

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How to Measure Success of SaaS PPC Campaign

By Tony Watson | Jan 7, 2022 | Comments Off on How to Measure Success of SaaS PPC Campaign
how to measure success of saas ppc campaign graphic

Conducting a Software as a Service (SaaS) Pay-Per-Click (PPC) campaign is only one part of successful marketing. If you want to ensure your Return on Investment (ROI) you must analyze PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money. Together with one of the leading web design agencies in Chicago, …

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5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022

By Shiv Gupta | Dec 17, 2021 | Comments Off on 5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022
b2b marketing hot topics 2022

With changing trends, we have seen technology changing at such a great pace. Now to capture the market you will always have to stay up-to-date so that you are always at the top. I know your business would be to become the best at your game and to deliver that you will have to use …

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Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 

By Bay Leaf Digital | Dec 14, 2021 | Comments Off on Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 
saas winners of 2021

This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done.   SeeData: Take the Spotlight at Industry …

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How to Nurture B2B SaaS Leads

By Bay Leaf Digital | Dec 8, 2021 | Comments Off on How to Nurture B2B SaaS Leads
how to nurture b2b saas leads

What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. Emails are planned, …

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