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Save Time with These Twitter Scheduling Tools

By Bay Leaf Digital | Dec 29, 2014 | Comments Off on Save Time with These Twitter Scheduling Tools
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Anyone who uses Twitter for marketing, outreach, or networking knows that you can spend a lot of time there. The more you’re genuinely engaging with others and sharing helpful information, the more you get in return. But no one has limitless resources, especially not a small business owner or startup organization. You’ve got to draw …

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Tool Review: Twitter Chat Tools

By Bay Leaf Digital | Oct 31, 2014 | Comments Off on Tool Review: Twitter Chat Tools
Group-chat

I’ve become a big fan of Twitter Chats. I highly recommend participating in chats for a number of reasons: They’re a great hub for connecting with people of similar interests. They usually include a question and answer period so you can ask questions or provide useful input to others. Using a chat hashtag will ensure …

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Everything You Need to Know from Our Content Marketing Webinar

By Ashley Monismith | Jul 18, 2014 | Comments Off on Everything You Need to Know from Our Content Marketing Webinar
webinar

If you missed today’s “Marketing on a Budget Webinar: Content Marketing for Small Businesses” by Kabbage and guest presenters Abhi Jadhav and David Bayer, you’re in luck. Here’s a recording of the content marketing webinar.  Let us know your thoughts about the webinar and content marketing in the comments or on Twitter @BayLeafDigital.

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Are You Ready For The 2015 Google Analytics IQ Exam?

By Ashley Monismith | May 20, 2014 | Comments Off on Are You Ready For The 2015 Google Analytics IQ Exam?

Business analysts, during your whole time working in Google Analytics, I’m sure there has been a conversation or thought about taking the Google Analytics IQ exam. After all, you’ve worked within Google Analytics on a daily basis and you or your company might want you to be Google Analytics certified. Besides, who wouldn’t want to …

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Will digital marketing assets fall to subscription models?

By Ashley Monismith | May 18, 2014 | Comments Off on Will digital marketing assets fall to subscription models?
new-strategy

You’ve seen movies, books, software, and services go from one-time buy to rental or subscription products. Typically, the move occurred when businesses moved from store front to online. Now the push for subscription products relates directly to the sharing economy. And there is no question that these rental/subscription services are beneficial to consumers. Customers not …

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The Case for a Backup Web Analytics Tool

By Abhi Jadhav | Apr 24, 2014 | Comments Off on The Case for a Backup Web Analytics Tool
web analysis tool

After countless hours researching and examining the pros and cons of various web analysis tools, you may have finally found the perfect analytics resource. All has been going great since implementing the use of your web analytics tool. But what happens when that tool you thought was so perfect, well, isn’t? Let’s take a scenario …

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The Social Popularity Contest: Are You Winning?

By Bay Leaf Digital | Apr 17, 2014 | Comments Off on The Social Popularity Contest: Are You Winning?

You’re being judged online whether you realize it or not. If you participate on any social network, you are likely being scanned for potential relevance to brands, businesses, and marketers. There are a variety of different social influence scores out there on the internet, and you, friend, are being graded.   What is social influence? …

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Easy Now, Content Writers. Don’t Forget Your Code of Ethics

By Ashley Monismith | Apr 3, 2014 | Comments Off on Easy Now, Content Writers. Don’t Forget Your Code of Ethics
ethic board

“Content, content everywhere” is the phrase ringing in my head as I write this blog post. The rate at which content is being created today is truly astounding, yet what’s getting lost in this constant gush is the sense of ethics. Ethics and content marketing should go hand in hand, but where are all the …

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5 Things Google Plus Did To You When You Weren’t Looking

By Bay Leaf Digital | Mar 27, 2014 | Comments Off on 5 Things Google Plus Did To You When You Weren’t Looking
g+

In 2011 Google Plus was born and was almost immediately met with a mixture of skepticism and disapproval.  It was even the butt of quite a few jokes. We all wondered WHY we might need yet another social network when we were already so enamored with Facebook and Twitter.  And we really couldn’t figure out …

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Journalist vs. Marketer: Who’s Your Content Marketing Champion?

By Ashley Monismith | Mar 20, 2014 | Comments Off on Journalist vs. Marketer: Who’s Your Content Marketing Champion?
Journalist-vs-Marketer

With content marketing being one of the most talked about topics lately, many companies are creating a content marketing team to stay ahead of competitors. Searching for tips on content marketing will get you a plethora of ideas about the subject, but what is hard to come by is how to organize a content marketing …

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How to Repurpose Content for Social Media as a SaaS

By Deian Isac | May 13, 2022 | Comments Off on How to Repurpose Content for Social Media as a SaaS
repurpose content for social media blog graphic

Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against Goliath, small SaaS companies show repurpose content for social media, and boost their content output without too much extra time and effort.   5 reasons why you should repurpose content …

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3 SaaS Content Marketing Trends in 2022

By Natalie Redman | Mar 30, 2022 | Comments Off on 3 SaaS Content Marketing Trends in 2022
saas content marketing trends 2022 graphic

The growth that the SaaS industry has seen within the last few years has been monumental. Don’t believe us? A recent report published by Gartner found that report forecasts end-user spending within the SaaS industry will hit $171.92 billion by the end of 2022 from $120.69 billion in 2020. It’s no surprise that many more …

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The Best Content Marketing Advice for B2B SaaS Companies

By Sakshi Jha | Mar 17, 2022 | Comments Off on The Best Content Marketing Advice for B2B SaaS Companies

  40% of B2B Marketers have a documented and strategic content marketing plan, a survey from Statista showed. Among those 40% are the ones who’re making the most ROI, and customer loyalty. If you’re here, you probably want to know what’s the Best B2B SaaS Content Marketing advice I can give you. Well, there’s no …

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5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission

By Bay Leaf Digital | Jan 28, 2022 | Comments Off on 5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission
saas customer retention rates graphic

Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news …

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Free Trial vs. Freemium: Which Is a Better Fit?

By Tory Smith | Jan 20, 2022 | Comments Off on Free Trial vs. Freemium: Which Is a Better Fit?
free trial vs freemium

SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial.    Freemium With the freemium model, people …

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Top 5 SaaS Marketing Tools For your Business

By Tony Watson | Jan 14, 2022 | Comments Off on Top 5 SaaS Marketing Tools For your Business
top 5 saas marketing tools for business

  Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge!  Even more, 78% of companies will likely run on SaaS apps alone by the same year.  The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions. After all, …

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How to Measure Success of SaaS PPC Campaign

By Tony Watson | Jan 7, 2022 | Comments Off on How to Measure Success of SaaS PPC Campaign
how to measure success of saas ppc campaign graphic

Conducting a Software as a Service (SaaS) Pay-Per-Click (PPC) campaign is only one part of successful marketing. If you want to ensure your Return on Investment (ROI) you must analyze PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money. Together with one of the leading web design agencies in Chicago, …

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5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022

By Shiv Gupta | Dec 17, 2021 | Comments Off on 5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022
b2b marketing hot topics 2022

With changing trends, we have seen technology changing at such a great pace. Now to capture the market you will always have to stay up-to-date so that you are always at the top. I know your business would be to become the best at your game and to deliver that you will have to use …

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Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 

By Bay Leaf Digital | Dec 14, 2021 | Comments Off on Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 
saas winners of 2021

This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done.   SeeData: Take the Spotlight at Industry …

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How to Nurture B2B SaaS Leads

By Bay Leaf Digital | Dec 8, 2021 | Comments Off on How to Nurture B2B SaaS Leads
how to nurture b2b saas leads

What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. Emails are planned, …

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