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4 Tips for a Killer SaaS Content Marketing Strategy

By | Mar 22, 2019 | Comments Off on 4 Tips for a Killer SaaS Content Marketing Strategy
content plan

Content marketing is a no-brainer. According to Google, more than 70% of B2B consumers routinely access anywhere between two to eight pieces of content before deciding on a product or service to buy. Not only does content marketing cost 62% less per lead than traditional outbound methods, but it also results in 7.8x more unique …

4 Tips for a Killer SaaS Content Marketing Strategy Read More »

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See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference

By Bay Leaf Digital | Mar 7, 2019 | Comments Off on See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference
ltv saas conf

As we’ve noted elsewhere on SaaS Wire, the business model for software as a service is unlike any other. So it’s not surprising that SaaS businesses and investors see the benefit of meeting, sharing information and exploring new avenues to success. And one of the latest opportunities that provides all three benefits is FE International’s …

See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference Read More »

Read More

Free Trial vs. Freemium: Which Is a Better Fit?

By Tory Smith | Feb 15, 2019 | Comments Off on Free Trial vs. Freemium: Which Is a Better Fit?

SaaS startups of all stripes have to face one sticky question at some point—what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial.   Freemium With the freemium model, people use …

Free Trial vs. Freemium: Which Is a Better Fit? Read More »

Read More

SaaStr 2019 Recap – What a Show!

By Tory Smith | Feb 8, 2019 | 0 Comments

This past week my plane took off from Dallas and touched down in the heart of Silicon Valley. It was my second time to attend SaaStr, the largest software-as-a-service (SaaS) event on the planet. The length of the conference was three full days, giving me plenty of time to network, get advice, and learn directly …

SaaStr 2019 Recap – What a Show! Read More »

Read More

The 5 Best Free Tools for Your SaaS Startup

By Ashley Monismith | Jan 26, 2019 | Comments Off on The 5 Best Free Tools for Your SaaS Startup

Launching a SaaS company can cost between a few thousand and 100 million dollars. But the majority of startups don’t get angel funding or venture capital early in their lifecycles. In fact, 60% of Inc. 500 CEOs kicked off their first companies with less than $10,000. If, like those CEOs, you’re one of the bootstrapping …

The 5 Best Free Tools for Your SaaS Startup Read More »

Read More

Pros and Cons of a SaaS Freemium Model

By Tory Smith | Jan 10, 2019 | Comments Off on Pros and Cons of a SaaS Freemium Model

SaaS companies benefit from a broad range of customer acquisition models, and many have opted for freemiums. In the wild, however, freemiums produce vastly different outcomes. The average conversion rate hovers between 2 and 5%, but some companies like Slack have seen rates as high as 30%. With these mixed results, there’s plenty of debate …

Pros and Cons of a SaaS Freemium Model Read More »

Read More

How to Repurpose a White Paper for Maximum ROI

By | Jan 10, 2019 | Comments Off on How to Repurpose a White Paper for Maximum ROI

Have you recently paid a fortune for a well-crafted white paper but are now unsure of what to do with it? Or maybe you considered outsourcing one but questioned if this expensive piece of content would be worth the price. White papers have often been called the King of Content due to their ability to …

How to Repurpose a White Paper for Maximum ROI Read More »

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Why the SaaS Demo is Mightier Than the Free Trial

By Tory Smith | Jan 2, 2019 | 0 Comments

The struggle is real. I have witnessed too many SaaS startups think that their product will out-perform, out-rank and out-sell the competition and before they reach their dreams of achieving critical mass, they wind up closing their doors. And it was not because their software wasn’t a great market fit or wasn’t priced right. The …

Why the SaaS Demo is Mightier Than the Free Trial Read More »

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Best Contact Center Conferences of 2019

By Sandy Smith | Dec 19, 2018 | 0 Comments

Thinking of attending a contact center conference this year? Attending a conference can provide a great opportunity to network with peers, experience new tools, stimulate new ideas and approaches, gain insight leading to competitive advantages, as well as help you stay on top of the latest call center industry trends. Here are 10 recommended contact …

Best Contact Center Conferences of 2019 Read More »

Read More

SaaS Free Trial: To Offer, or Not to Offer – That Is the Question

By Tory Smith | Dec 14, 2018 | 0 Comments
To Offer or Not to Offer a Free Trial

Many SaaS businesses assume they must offer a free trial – it’s just what you do. But it may be smarter to take a hint from Hamlet and consider the question more deeply. Is a free trial really the best way to attract subscriptions?   When Does a Free Trial Make Sense? Free trials should …

SaaS Free Trial: To Offer, or Not to Offer – That Is the Question Read More »

Read More

Our Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

4 Tips for a Killer SaaS Content Marketing Strategy

By | Mar 22, 2019 | Comments Off on 4 Tips for a Killer SaaS Content Marketing Strategy
content plan

Content marketing is a no-brainer. According to Google, more than 70% of B2B consumers routinely access anywhere between two to eight pieces of content before deciding on a product or service to buy. Not only does content marketing cost 62% less per lead than traditional outbound methods, but it also results in 7.8x more unique …

4 Tips for a Killer SaaS Content Marketing Strategy Read More »

Read More

See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference

By Bay Leaf Digital | Mar 7, 2019 | Comments Off on See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference
ltv saas conf

As we’ve noted elsewhere on SaaS Wire, the business model for software as a service is unlike any other. So it’s not surprising that SaaS businesses and investors see the benefit of meeting, sharing information and exploring new avenues to success. And one of the latest opportunities that provides all three benefits is FE International’s …

See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference Read More »

Read More

Free Trial vs. Freemium: Which Is a Better Fit?

By Tory Smith | Feb 15, 2019 | Comments Off on Free Trial vs. Freemium: Which Is a Better Fit?

SaaS startups of all stripes have to face one sticky question at some point—what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial.   Freemium With the freemium model, people use …

Free Trial vs. Freemium: Which Is a Better Fit? Read More »

Read More

SaaStr 2019 Recap – What a Show!

By Tory Smith | Feb 8, 2019 | 0 Comments

This past week my plane took off from Dallas and touched down in the heart of Silicon Valley. It was my second time to attend SaaStr, the largest software-as-a-service (SaaS) event on the planet. The length of the conference was three full days, giving me plenty of time to network, get advice, and learn directly …

SaaStr 2019 Recap – What a Show! Read More »

Read More

The 5 Best Free Tools for Your SaaS Startup

By Ashley Monismith | Jan 26, 2019 | Comments Off on The 5 Best Free Tools for Your SaaS Startup

Launching a SaaS company can cost between a few thousand and 100 million dollars. But the majority of startups don’t get angel funding or venture capital early in their lifecycles. In fact, 60% of Inc. 500 CEOs kicked off their first companies with less than $10,000. If, like those CEOs, you’re one of the bootstrapping …

The 5 Best Free Tools for Your SaaS Startup Read More »

Read More

Pros and Cons of a SaaS Freemium Model

By Tory Smith | Jan 10, 2019 | Comments Off on Pros and Cons of a SaaS Freemium Model

SaaS companies benefit from a broad range of customer acquisition models, and many have opted for freemiums. In the wild, however, freemiums produce vastly different outcomes. The average conversion rate hovers between 2 and 5%, but some companies like Slack have seen rates as high as 30%. With these mixed results, there’s plenty of debate …

Pros and Cons of a SaaS Freemium Model Read More »

Read More

How to Repurpose a White Paper for Maximum ROI

By | Jan 10, 2019 | Comments Off on How to Repurpose a White Paper for Maximum ROI

Have you recently paid a fortune for a well-crafted white paper but are now unsure of what to do with it? Or maybe you considered outsourcing one but questioned if this expensive piece of content would be worth the price. White papers have often been called the King of Content due to their ability to …

How to Repurpose a White Paper for Maximum ROI Read More »

Read More

Why the SaaS Demo is Mightier Than the Free Trial

By Tory Smith | Jan 2, 2019 | 0 Comments

The struggle is real. I have witnessed too many SaaS startups think that their product will out-perform, out-rank and out-sell the competition and before they reach their dreams of achieving critical mass, they wind up closing their doors. And it was not because their software wasn’t a great market fit or wasn’t priced right. The …

Why the SaaS Demo is Mightier Than the Free Trial Read More »

Read More

Best Contact Center Conferences of 2019

By Sandy Smith | Dec 19, 2018 | 0 Comments

Thinking of attending a contact center conference this year? Attending a conference can provide a great opportunity to network with peers, experience new tools, stimulate new ideas and approaches, gain insight leading to competitive advantages, as well as help you stay on top of the latest call center industry trends. Here are 10 recommended contact …

Best Contact Center Conferences of 2019 Read More »

Read More

SaaS Free Trial: To Offer, or Not to Offer – That Is the Question

By Tory Smith | Dec 14, 2018 | 0 Comments
To Offer or Not to Offer a Free Trial

Many SaaS businesses assume they must offer a free trial – it’s just what you do. But it may be smarter to take a hint from Hamlet and consider the question more deeply. Is a free trial really the best way to attract subscriptions?   When Does a Free Trial Make Sense? Free trials should …

SaaS Free Trial: To Offer, or Not to Offer – That Is the Question Read More »

Read More