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How to Repurpose Content for Social Media as a SaaS

By Deian Isac | May 13, 2022 | Comments Off on How to Repurpose Content for Social Media as a SaaS
repurpose content for social media blog graphic

Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against Goliath, small SaaS companies show repurpose content for social media, and boost their content output without too much extra time and effort.   5 reasons why you should repurpose content …

How to Repurpose Content for Social Media as a SaaS Read More »

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3 SaaS Content Marketing Trends in 2022

By Natalie Redman | Mar 30, 2022 | Comments Off on 3 SaaS Content Marketing Trends in 2022
saas content marketing trends 2022 graphic

The growth that the SaaS industry has seen within the last few years has been monumental. Don’t believe us? A recent report published by Gartner found that report forecasts end-user spending within the SaaS industry will hit $171.92 billion by the end of 2022 from $120.69 billion in 2020. It’s no surprise that many more …

3 SaaS Content Marketing Trends in 2022 Read More »

Read More

The Best Content Marketing Advice for B2B SaaS Companies

By Sakshi Jha | Mar 17, 2022 | Comments Off on The Best Content Marketing Advice for B2B SaaS Companies

  40% of B2B Marketers have a documented and strategic content marketing plan, a survey from Statista showed. Among those 40% are the ones who’re making the most ROI, and customer loyalty. If you’re here, you probably want to know what’s the Best B2B SaaS Content Marketing advice I can give you. Well, there’s no …

The Best Content Marketing Advice for B2B SaaS Companies Read More »

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5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission

By Bay Leaf Digital | Jan 28, 2022 | Comments Off on 5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission
saas customer retention rates graphic

Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news …

5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission Read More »

Read More

Free Trial vs. Freemium: Which Is a Better Fit?

By Tory Smith | Jan 20, 2022 | Comments Off on Free Trial vs. Freemium: Which Is a Better Fit?
free trial vs freemium

SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial.    Freemium With the freemium model, people …

Free Trial vs. Freemium: Which Is a Better Fit? Read More »

Read More

Top 5 SaaS Marketing Tools For your Business

By Tony Watson | Jan 14, 2022 | Comments Off on Top 5 SaaS Marketing Tools For your Business
top 5 saas marketing tools for business

  Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge!  Even more, 78% of companies will likely run on SaaS apps alone by the same year.  The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions. After all, …

Top 5 SaaS Marketing Tools For your Business Read More »

Read More

How to Measure Success of SaaS PPC Campaign

By Tony Watson | Jan 7, 2022 | Comments Off on How to Measure Success of SaaS PPC Campaign
how to measure success of saas ppc campaign graphic

Conducting a Software as a Service (SaaS) Pay-Per-Click (PPC) campaign is only one part of successful marketing. If you want to ensure your Return on Investment (ROI) you must analyze PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money. Together with one of the leading web design agencies in Chicago, …

How to Measure Success of SaaS PPC Campaign Read More »

Read More

5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022

By Shiv Gupta | Dec 17, 2021 | Comments Off on 5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022
b2b marketing hot topics 2022

With changing trends, we have seen technology changing at such a great pace. Now to capture the market you will always have to stay up-to-date so that you are always at the top. I know your business would be to become the best at your game and to deliver that you will have to use …

5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022 Read More »

Read More

Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 

By Bay Leaf Digital | Dec 14, 2021 | Comments Off on Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 
saas winners of 2021

This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done.   SeeData: Take the Spotlight at Industry …

Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021  Read More »

Read More

How to Nurture B2B SaaS Leads

By Bay Leaf Digital | Dec 8, 2021 | Comments Off on How to Nurture B2B SaaS Leads
how to nurture b2b saas leads

What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. Emails are planned, …

How to Nurture B2B SaaS Leads Read More »

Read More

Our Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

How to Repurpose Content for Social Media as a SaaS

By Deian Isac | May 13, 2022 | Comments Off on How to Repurpose Content for Social Media as a SaaS
repurpose content for social media blog graphic

Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against Goliath, small SaaS companies show repurpose content for social media, and boost their content output without too much extra time and effort.   5 reasons why you should repurpose content …

How to Repurpose Content for Social Media as a SaaS Read More »

Read More

3 SaaS Content Marketing Trends in 2022

By Natalie Redman | Mar 30, 2022 | Comments Off on 3 SaaS Content Marketing Trends in 2022
saas content marketing trends 2022 graphic

The growth that the SaaS industry has seen within the last few years has been monumental. Don’t believe us? A recent report published by Gartner found that report forecasts end-user spending within the SaaS industry will hit $171.92 billion by the end of 2022 from $120.69 billion in 2020. It’s no surprise that many more …

3 SaaS Content Marketing Trends in 2022 Read More »

Read More

The Best Content Marketing Advice for B2B SaaS Companies

By Sakshi Jha | Mar 17, 2022 | Comments Off on The Best Content Marketing Advice for B2B SaaS Companies

  40% of B2B Marketers have a documented and strategic content marketing plan, a survey from Statista showed. Among those 40% are the ones who’re making the most ROI, and customer loyalty. If you’re here, you probably want to know what’s the Best B2B SaaS Content Marketing advice I can give you. Well, there’s no …

The Best Content Marketing Advice for B2B SaaS Companies Read More »

Read More

5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission

By Bay Leaf Digital | Jan 28, 2022 | Comments Off on 5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission
saas customer retention rates graphic

Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news …

5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission Read More »

Read More

Free Trial vs. Freemium: Which Is a Better Fit?

By Tory Smith | Jan 20, 2022 | Comments Off on Free Trial vs. Freemium: Which Is a Better Fit?
free trial vs freemium

SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial.    Freemium With the freemium model, people …

Free Trial vs. Freemium: Which Is a Better Fit? Read More »

Read More

Top 5 SaaS Marketing Tools For your Business

By Tony Watson | Jan 14, 2022 | Comments Off on Top 5 SaaS Marketing Tools For your Business
top 5 saas marketing tools for business

  Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge!  Even more, 78% of companies will likely run on SaaS apps alone by the same year.  The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions. After all, …

Top 5 SaaS Marketing Tools For your Business Read More »

Read More

How to Measure Success of SaaS PPC Campaign

By Tony Watson | Jan 7, 2022 | Comments Off on How to Measure Success of SaaS PPC Campaign
how to measure success of saas ppc campaign graphic

Conducting a Software as a Service (SaaS) Pay-Per-Click (PPC) campaign is only one part of successful marketing. If you want to ensure your Return on Investment (ROI) you must analyze PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money. Together with one of the leading web design agencies in Chicago, …

How to Measure Success of SaaS PPC Campaign Read More »

Read More

5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022

By Shiv Gupta | Dec 17, 2021 | Comments Off on 5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022
b2b marketing hot topics 2022

With changing trends, we have seen technology changing at such a great pace. Now to capture the market you will always have to stay up-to-date so that you are always at the top. I know your business would be to become the best at your game and to deliver that you will have to use …

5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022 Read More »

Read More

Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 

By Bay Leaf Digital | Dec 14, 2021 | Comments Off on Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 
saas winners of 2021

This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done.   SeeData: Take the Spotlight at Industry …

Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021  Read More »

Read More

How to Nurture B2B SaaS Leads

By Bay Leaf Digital | Dec 8, 2021 | Comments Off on How to Nurture B2B SaaS Leads
how to nurture b2b saas leads

What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. Emails are planned, …

How to Nurture B2B SaaS Leads Read More »

Read More