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ABCs of Account Based Marketing

By Abhi Jadhav | Jul 7, 2020 | Comments Off on ABCs of Account Based Marketing
ABC Marketing

Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal – the target accounts most likely to become good customers – rather than the lead generation activities that uncover and develop target accounts. Specifically, ABM is a highly integrated …

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PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

By Ashley Monismith | Jun 26, 2020 | Comments Off on PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

PRESS RELEASE:  Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy   June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …

PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers Read More »

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Bay Leaf Digital Webinar Takes On the WFH Economy

By Ashley Monismith | Jun 25, 2020 | Comments Off on Bay Leaf Digital Webinar Takes On the WFH Economy

Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment?  We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …

Bay Leaf Digital Webinar Takes On the WFH Economy Read More »

Read More

PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead

By Ashley Monismith | Jun 9, 2020 | Comments Off on PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead

PRESS RELEASE:  SaaS Marketing Agency Bay Leaf Digital Illuminates Real Remote Work Experiences in North America June 9, 2020, Bedford, Texas, USA – In May, nearly 800 employees across North America took the time to tell Bay Leaf Digital about their real-life, remote-work experiences during the COVID-19 pandemic. Their survey responses shed light on the …

PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead Read More »

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REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned

By Ashley Monismith | Jun 3, 2020 | Comments Off on REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned
woman working at home

Don’t have time right now to read our work from home survey findings? Download a copy of our report to read at any time. Every generation has its defining moment, and the current COVID-19 pandemic will continue to redefine our society and working environment for years to come. However, in the days when change was …

REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned Read More »

Read More

How to Calculate Customer Lifetime Value for SaaS Businesses

By Abhi Jadhav | Sep 24, 2019 | Comments Off on How to Calculate Customer Lifetime Value for SaaS Businesses
Customer Lifetime Value

For SaaS businesses, customer lifetime value (CLTV) is one of the key metrics that needs to be tracked as part of the customer experience program. It gives you a clear indication of how valuable a customer is to your company, instead of just focusing on their first purchase.   Analyzing and understanding CLTV can help SaaS …

How to Calculate Customer Lifetime Value for SaaS Businesses Read More »

Read More

Churn Rate for SaaS: An Introduction

By Abhi Jadhav | Sep 6, 2019 | Comments Off on Churn Rate for SaaS: An Introduction

If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the churn is …

Churn Rate for SaaS: An Introduction Read More »

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Product-Market Fit: What Is It and How to Find It For Your SaaS Startup

By Abhi Jadhav | Aug 5, 2019 | Comments Off on Product-Market Fit: What Is It and How to Find It For Your SaaS Startup
product market fit_

As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …

Product-Market Fit: What Is It and How to Find It For Your SaaS Startup Read More »

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10 Reasons Why SaaS Startups Should Attend SaaStock West Coast

By Tory Smith | Aug 2, 2019 | Comments Off on 10 Reasons Why SaaS Startups Should Attend SaaStock West Coast
saas stock west coast

If you’re on the fence about which SaaS conference to attend this quarter, look no further than SaaStock West Coast. This two-day gathering features a pre-event accelerator with bootcamps across the city; a start-up day with an exhibition; a full day conference and a premium invite-only retreat for founders of businesses over $3M ARR. In …

10 Reasons Why SaaS Startups Should Attend SaaStock West Coast Read More »

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AI, Video and the Future of Email Marketing

By | Jun 19, 2019 | Comments Off on AI, Video and the Future of Email Marketing
video marketing

Email-based marketing is alive and well in 2019 — and thanks to the application of technologies, both new and old, it’s thriving in new ways, too. From AI to video, let’s talk about some of the most recent trends in email marketing so you can take your outreach efforts to the next level. What Does …

AI, Video and the Future of Email Marketing Read More »

Read More

Our Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

ABCs of Account Based Marketing

By Abhi Jadhav | Jul 7, 2020 | Comments Off on ABCs of Account Based Marketing
ABC Marketing

Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal – the target accounts most likely to become good customers – rather than the lead generation activities that uncover and develop target accounts. Specifically, ABM is a highly integrated …

ABCs of Account Based Marketing Read More »

Read More

PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

By Ashley Monismith | Jun 26, 2020 | Comments Off on PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

PRESS RELEASE:  Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy   June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …

PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers Read More »

Read More

Bay Leaf Digital Webinar Takes On the WFH Economy

By Ashley Monismith | Jun 25, 2020 | Comments Off on Bay Leaf Digital Webinar Takes On the WFH Economy

Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment?  We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …

Bay Leaf Digital Webinar Takes On the WFH Economy Read More »

Read More

PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead

By Ashley Monismith | Jun 9, 2020 | Comments Off on PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead

PRESS RELEASE:  SaaS Marketing Agency Bay Leaf Digital Illuminates Real Remote Work Experiences in North America June 9, 2020, Bedford, Texas, USA – In May, nearly 800 employees across North America took the time to tell Bay Leaf Digital about their real-life, remote-work experiences during the COVID-19 pandemic. Their survey responses shed light on the …

PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead Read More »

Read More

REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned

By Ashley Monismith | Jun 3, 2020 | Comments Off on REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned
woman working at home

Don’t have time right now to read our work from home survey findings? Download a copy of our report to read at any time. Every generation has its defining moment, and the current COVID-19 pandemic will continue to redefine our society and working environment for years to come. However, in the days when change was …

REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned Read More »

Read More

How to Calculate Customer Lifetime Value for SaaS Businesses

By Abhi Jadhav | Sep 24, 2019 | Comments Off on How to Calculate Customer Lifetime Value for SaaS Businesses
Customer Lifetime Value

For SaaS businesses, customer lifetime value (CLTV) is one of the key metrics that needs to be tracked as part of the customer experience program. It gives you a clear indication of how valuable a customer is to your company, instead of just focusing on their first purchase.   Analyzing and understanding CLTV can help SaaS …

How to Calculate Customer Lifetime Value for SaaS Businesses Read More »

Read More

Churn Rate for SaaS: An Introduction

By Abhi Jadhav | Sep 6, 2019 | Comments Off on Churn Rate for SaaS: An Introduction

If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the churn is …

Churn Rate for SaaS: An Introduction Read More »

Read More

Product-Market Fit: What Is It and How to Find It For Your SaaS Startup

By Abhi Jadhav | Aug 5, 2019 | Comments Off on Product-Market Fit: What Is It and How to Find It For Your SaaS Startup
product market fit_

As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …

Product-Market Fit: What Is It and How to Find It For Your SaaS Startup Read More »

Read More

10 Reasons Why SaaS Startups Should Attend SaaStock West Coast

By Tory Smith | Aug 2, 2019 | Comments Off on 10 Reasons Why SaaS Startups Should Attend SaaStock West Coast
saas stock west coast

If you’re on the fence about which SaaS conference to attend this quarter, look no further than SaaStock West Coast. This two-day gathering features a pre-event accelerator with bootcamps across the city; a start-up day with an exhibition; a full day conference and a premium invite-only retreat for founders of businesses over $3M ARR. In …

10 Reasons Why SaaS Startups Should Attend SaaStock West Coast Read More »

Read More

AI, Video and the Future of Email Marketing

By | Jun 19, 2019 | Comments Off on AI, Video and the Future of Email Marketing
video marketing

Email-based marketing is alive and well in 2019 — and thanks to the application of technologies, both new and old, it’s thriving in new ways, too. From AI to video, let’s talk about some of the most recent trends in email marketing so you can take your outreach efforts to the next level. What Does …

AI, Video and the Future of Email Marketing Read More »

Read More