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SaaS Marketing Strategy: A SaaS Founder’s Guide

By Abhi Jadhav | Nov 3, 2020 | Comments Off on SaaS Marketing Strategy: A SaaS Founder’s Guide
businessmen in a meeting

Let’s quickly assess your SaaS company. You’re a SaaS founder; you have a great idea that you’ve built out of creativity, technical expertise, and hard work. Maybe your SaaS is a better version of an existing product or service. Maybe it applies an existing concept to a new vertical (you’ve probably heard businesses saying something …

SaaS Marketing Strategy: A SaaS Founder’s Guide Read More »

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How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide

By Abhi Jadhav | Oct 27, 2020 | Comments Off on How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide
selecting saas agency

So you’ve decided that it’s time for your SaaS company to look into hiring a SaaS marketing agency. Developing this business relationship, on which you’re willing to hang the potential success of your business, is critically important. Not only must you be clear on who the agency is and what they do best, you must …

How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide Read More »

Read More

Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency?

By Abhi Jadhav | Oct 21, 2020 | Comments Off on Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency?
marketing team

Marketing is marketing, right? It all ends up being the same thing in the end. Anyone can do it. True if you have infinite time to reach your marketing goals. But if you are like most of us – time-constrained & goal bound, read on about how digital marketing, and SaaS marketing, in particular, has …

Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency? Read More »

Read More

10 Privacy Steps SaaS Companies Must Take

By | Oct 15, 2020 | Comments Off on 10 Privacy Steps SaaS Companies Must Take
data privacy

Software as a service. It’s vital to how companies do business and have been for over a decade. But an effective SaaS product isn’t just about functionalities and customer service. They also have to deliver on data security and privacy for their customers. Without these assurances, there’s an inevitable credibility gap for your business. (Not …

10 Privacy Steps SaaS Companies Must Take Read More »

Read More

Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today

By Abhi Jadhav | Oct 7, 2020 | Comments Off on Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today
virtual meeting

With the unprecedented shift to remote work across multiple industries and many roles, how should we, as marketers, update how we speak to our existing and potential audiences? To find out how businesses are answering this question, we interviewed WFH solutions providers for their tips and tricks to successfully navigating this newly remote marketing realm. …

Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today Read More »

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How Businesses are Navigating the New Normal of WFH

By Abhi Jadhav | Sep 16, 2020 | Comments Off on How Businesses are Navigating the New Normal of WFH

While 2020 is the grand experiment of widespread remote work, the initial stage has been completed with varying degrees of success. During the evaluation stage we find ourselves in now, here are the challenges that must be addressed to make working from home a long-term success and what changes are already taking place to meet …

How Businesses are Navigating the New Normal of WFH Read More »

Read More

Five Practical Applications of Lead Scoring for SaaS Companies

By Abhi Jadhav | Aug 13, 2020 | Comments Off on Five Practical Applications of Lead Scoring for SaaS Companies
target lead

As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …

Five Practical Applications of Lead Scoring for SaaS Companies Read More »

Read More

ABCs of Account Based Marketing

By Abhi Jadhav | Jul 7, 2020 | Comments Off on ABCs of Account Based Marketing
ABC Marketing

Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal – the target accounts most likely to become good customers – rather than the lead generation activities that uncover and develop target accounts. Specifically, ABM is a highly integrated …

ABCs of Account Based Marketing Read More »

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PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

By Ashley Monismith | Jun 26, 2020 | Comments Off on PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

PRESS RELEASE:  Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy   June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …

PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers Read More »

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Bay Leaf Digital Webinar Takes On the WFH Economy

By Ashley Monismith | Jun 25, 2020 | Comments Off on Bay Leaf Digital Webinar Takes On the WFH Economy

Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment?  We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …

Bay Leaf Digital Webinar Takes On the WFH Economy Read More »

Read More

Our Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

SaaS Marketing Strategy: A SaaS Founder’s Guide

By Abhi Jadhav | Nov 3, 2020 | Comments Off on SaaS Marketing Strategy: A SaaS Founder’s Guide
businessmen in a meeting

Let’s quickly assess your SaaS company. You’re a SaaS founder; you have a great idea that you’ve built out of creativity, technical expertise, and hard work. Maybe your SaaS is a better version of an existing product or service. Maybe it applies an existing concept to a new vertical (you’ve probably heard businesses saying something …

SaaS Marketing Strategy: A SaaS Founder’s Guide Read More »

Read More

How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide

By Abhi Jadhav | Oct 27, 2020 | Comments Off on How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide
selecting saas agency

So you’ve decided that it’s time for your SaaS company to look into hiring a SaaS marketing agency. Developing this business relationship, on which you’re willing to hang the potential success of your business, is critically important. Not only must you be clear on who the agency is and what they do best, you must …

How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide Read More »

Read More

Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency?

By Abhi Jadhav | Oct 21, 2020 | Comments Off on Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency?
marketing team

Marketing is marketing, right? It all ends up being the same thing in the end. Anyone can do it. True if you have infinite time to reach your marketing goals. But if you are like most of us – time-constrained & goal bound, read on about how digital marketing, and SaaS marketing, in particular, has …

Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency? Read More »

Read More

10 Privacy Steps SaaS Companies Must Take

By | Oct 15, 2020 | Comments Off on 10 Privacy Steps SaaS Companies Must Take
data privacy

Software as a service. It’s vital to how companies do business and have been for over a decade. But an effective SaaS product isn’t just about functionalities and customer service. They also have to deliver on data security and privacy for their customers. Without these assurances, there’s an inevitable credibility gap for your business. (Not …

10 Privacy Steps SaaS Companies Must Take Read More »

Read More

Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today

By Abhi Jadhav | Oct 7, 2020 | Comments Off on Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today
virtual meeting

With the unprecedented shift to remote work across multiple industries and many roles, how should we, as marketers, update how we speak to our existing and potential audiences? To find out how businesses are answering this question, we interviewed WFH solutions providers for their tips and tricks to successfully navigating this newly remote marketing realm. …

Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today Read More »

Read More

How Businesses are Navigating the New Normal of WFH

By Abhi Jadhav | Sep 16, 2020 | Comments Off on How Businesses are Navigating the New Normal of WFH

While 2020 is the grand experiment of widespread remote work, the initial stage has been completed with varying degrees of success. During the evaluation stage we find ourselves in now, here are the challenges that must be addressed to make working from home a long-term success and what changes are already taking place to meet …

How Businesses are Navigating the New Normal of WFH Read More »

Read More

Five Practical Applications of Lead Scoring for SaaS Companies

By Abhi Jadhav | Aug 13, 2020 | Comments Off on Five Practical Applications of Lead Scoring for SaaS Companies
target lead

As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …

Five Practical Applications of Lead Scoring for SaaS Companies Read More »

Read More

ABCs of Account Based Marketing

By Abhi Jadhav | Jul 7, 2020 | Comments Off on ABCs of Account Based Marketing
ABC Marketing

Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal – the target accounts most likely to become good customers – rather than the lead generation activities that uncover and develop target accounts. Specifically, ABM is a highly integrated …

ABCs of Account Based Marketing Read More »

Read More

PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

By Ashley Monismith | Jun 26, 2020 | Comments Off on PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

PRESS RELEASE:  Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy   June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …

PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers Read More »

Read More

Bay Leaf Digital Webinar Takes On the WFH Economy

By Ashley Monismith | Jun 25, 2020 | Comments Off on Bay Leaf Digital Webinar Takes On the WFH Economy

Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment?  We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …

Bay Leaf Digital Webinar Takes On the WFH Economy Read More »

Read More