SaaS startups of all stripes have to face one sticky question at some point—what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial. Freemium With the freemium model, people use a …
This past week my plane took off from Dallas and touched down in the heart of Silicon Valley. It was my second time to attend SaaStr, the largest software-as-a-service (SaaS) event on the planet. The length of the conference was three full days, giving me plenty of time to network, get advice, and learn directly …
Launching a SaaS company can cost between a few thousand and 100 million dollars. But the majority of startups don’t get angel funding or venture capital early in their lifecycles. In fact, 60% of Inc. 500 CEOs kicked off their first companies with less than $10,000. If, like those CEOs, you’re one of the bootstrapping …
SaaS companies benefit from a broad range of customer acquisition models, and many have opted for freemiums. In the wild, however, freemiums produce vastly different outcomes. The average conversion rate hovers between 2 and 5%, but some companies like Slack have seen rates as high as 30%. With these mixed results, there’s plenty of debate …
Have you recently paid a fortune for a well-crafted white paper but are now unsure of what to do with it? Or maybe you considered outsourcing one but questioned if this expensive piece of content would be worth the price. White papers have often been called the King of Content due to their ability to …
The struggle is real. I have witnessed too many SaaS startups think that their product will out-perform, out-rank and out-sell the competition and before they reach their dreams of achieving critical mass, they wind up closing their doors. And it was not because their software wasn’t a great market fit or wasn’t priced right. The …
Why the SaaS Demo is Mightier Than the Free Trial Read More »
Thinking of attending a contact center conference this year? Attending a conference can provide a great opportunity to network with peers, experience new tools, stimulate new ideas and approaches, gain insight leading to competitive advantages, as well as help you stay on top of the latest call center industry trends. Here are 10 recommended contact …
Many SaaS businesses assume they must offer a free trial – it’s just what you do. But it may be smarter to take a hint from Hamlet and consider the question more deeply. Is a free trial really the best way to attract subscriptions? When Does a Free Trial Make Sense? Free trials should convert …
SaaS Free Trial: To Offer, or Not to Offer – That Is the Question Read More »
This is the second article in the series about SaaS marketing analytics. As a recap, SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be used for measuring SaaS marketing success – traffic, conversion, quality, and cost. Of these four, …
SaaS Marketing Analytics – Website Traffic Simplified Read More »
If you are in the midst of the whirlwind cloud-based software market known as SaaS, I am willing to bet you’ve pondered (more than once) Which SaaS conferences should I attend this year? It’s not an easy question to answer. With the world-wide cloud market jumping 17.3% to $206.2 billion in 2019, you have to …
