For SaaS businesses, customer lifetime value (CLTV) is one of the key metrics that needs to be tracked as part of the customer experience program. It gives you a clear indication of how valuable a customer is to your company, instead of just focusing on their first purchase. Analyzing and understanding CLTV can help SaaS …
How to Calculate Customer Lifetime Value for SaaS Businesses Read More »
If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the churn is …
As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …
Product-Market Fit: What Is It and How to Find It For Your SaaS Startup Read More »
If you’re on the fence about which SaaS conference to attend this quarter, look no further than SaaStock West Coast. This two-day gathering features a pre-event accelerator with bootcamps across the city; a start-up day with an exhibition; a full day conference and a premium invite-only retreat for founders of businesses over $3M ARR. In …
10 Reasons Why SaaS Startups Should Attend SaaStock West Coast Read More »
Email-based marketing is alive and well in 2019 — and thanks to the application of technologies, both new and old, it’s thriving in new ways, too. From AI to video, let’s talk about some of the most recent trends in email marketing so you can take your outreach efforts to the next level. What Does …
When you founded your startup, you knew you had to sell the idea to your pilot customers, then your investors and finally the early adopters who understood the problem your SaaS was solving. But there comes a time when you are at crossroads to determine how to grow your company beyond outbound sales. There is …
How To Transition From Founder Led Sales To Inbound Marketing At Your SaaS Company Read More »
The pluses that make “software as a service” a great value for your customers are also the challenges that make its marketplace unique: Barriers to entry and startup costs are low, but it’s also quick and easy for your customers to cancel their service and switch to one of your competitors. To stay on top …
How To Use Inbound Marketing To Stand Out In A Crowded SaaS Market Read More »
Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s digital content consumption, Ronis decided to take action. Ronis wanted a solution that allowed her to consume blog posts and similar content while driving, working out or completing chores …
SaaS Entrepreneur Shares Steps on Building a Smart Startup Read More »
Content marketing is a no-brainer. According to Google, more than 70% of B2B consumers routinely access anywhere between two to eight pieces of content before deciding on a product or service to buy. Not only does content marketing cost 62% less per lead than traditional outbound methods, but it also results in 7.8x more unique …
4 Tips for a Killer SaaS Content Marketing Strategy Read More »
As we’ve noted elsewhere on SaaS Wire, the business model for software as a service is unlike any other. So it’s not surprising that SaaS businesses and investors see the benefit of meeting, sharing information and exploring new avenues to success. And one of the latest opportunities that provides all three benefits is FE International’s …
See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference Read More »
