While 2020 is the grand experiment of widespread remote work, the initial stage has been completed with varying degrees of success. During the evaluation stage we find ourselves in now, here are the challenges that must be addressed to make working from home a long-term success and what changes are already taking place to meet …
How Businesses are Navigating the New Normal of WFH Read More »
As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …
Five Practical Applications of Lead Scoring for SaaS Companies Read More »
Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal – the target accounts most likely to become good customers – rather than the lead generation activities that uncover and develop target accounts. Specifically, ABM is a highly integrated …
PRESS RELEASE: Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …
Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment? We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …
Bay Leaf Digital Webinar Takes On the WFH Economy Read More »
PRESS RELEASE: SaaS Marketing Agency Bay Leaf Digital Illuminates Real Remote Work Experiences in North America June 9, 2020, Bedford, Texas, USA – In May, nearly 800 employees across North America took the time to tell Bay Leaf Digital about their real-life, remote-work experiences during the COVID-19 pandemic. Their survey responses shed light on the …
Don’t have time right now to read our work from home survey findings? Download a copy of our report to read at any time. Every generation has its defining moment, and the current COVID-19 pandemic will continue to redefine our society and working environment for years to come. However, in the days when change was …
REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned Read More »
For SaaS businesses, customer lifetime value (CLTV) is one of the key metrics that needs to be tracked as part of the customer experience program. It gives you a clear indication of how valuable a customer is to your company, instead of just focusing on their first purchase. Analyzing and understanding CLTV can help SaaS …
How to Calculate Customer Lifetime Value for SaaS Businesses Read More »
If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the churn is …
As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …
Product-Market Fit: What Is It and How to Find It For Your SaaS Startup Read More »
