Articles

How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide

selecting saas agency

So you’ve decided that it’s time for your SaaS company to look into hiring a SaaS marketing agency. Developing this business relationship, on which you’re willing to hang the potential success of your business, is critically important. Not only must you be clear on who the agency is and what they do best, you must …

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Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency?

marketing team

Marketing is marketing, right? It all ends up being the same thing in the end. Anyone can do it. True if you have infinite time to reach your marketing goals. But if you are like most of us – time-constrained & goal bound, read on about how digital marketing, and SaaS marketing, in particular, has …

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Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today

virtual meeting

With the unprecedented shift to remote work across multiple industries and many roles, how should we, as marketers, update how we speak to our existing and potential audiences? To find out how businesses are answering this question, we interviewed WFH solutions providers for their tips and tricks to successfully navigating this newly remote marketing realm. …

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Five Practical Applications of Lead Scoring for SaaS Companies

target lead

As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …

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PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

PRESS RELEASE:  Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy   June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …

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Bay Leaf Digital Webinar Takes On the WFH Economy

Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment?  We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …

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