Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s digital content consumption, Ronis decided to take action. Ronis wanted a solution that allowed her to consume blog posts and similar content while driving, working out or completing chores …
SaaS Entrepreneur Shares Steps on Building a Smart Startup Read More »
Content marketing is a no-brainer. According to Google, more than 70% of B2B consumers routinely access anywhere between two to eight pieces of content before deciding on a product or service to buy. Not only does content marketing cost 62% less per lead than traditional outbound methods, but it also results in 7.8x more unique …
4 Tips for a Killer SaaS Content Marketing Strategy Read More »
As we’ve noted elsewhere on SaaS Wire, the business model for software as a service is unlike any other. So it’s not surprising that SaaS businesses and investors see the benefit of meeting, sharing information and exploring new avenues to success. And one of the latest opportunities that provides all three benefits is FE International’s …
See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference Read More »
SaaS startups of all stripes have to face one sticky question at some point—what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial. Freemium With the freemium model, people use …
This past week my plane took off from Dallas and touched down in the heart of Silicon Valley. It was my second time to attend SaaStr, the largest software-as-a-service (SaaS) event on the planet. The length of the conference was three full days, giving me plenty of time to network, get advice, and learn directly …
Launching a SaaS company can cost between a few thousand and 100 million dollars. But the majority of startups don’t get angel funding or venture capital early in their lifecycles. In fact, 60% of Inc. 500 CEOs kicked off their first companies with less than $10,000. If, like those CEOs, you’re one of the bootstrapping …
SaaS companies benefit from a broad range of customer acquisition models, and many have opted for freemiums. In the wild, however, freemiums produce vastly different outcomes. The average conversion rate hovers between 2 and 5%, but some companies like Slack have seen rates as high as 30%. With these mixed results, there’s plenty of debate …
Have you recently paid a fortune for a well-crafted white paper but are now unsure of what to do with it? Or maybe you considered outsourcing one but questioned if this expensive piece of content would be worth the price. White papers have often been called the King of Content due to their ability to …
The struggle is real. I have witnessed too many SaaS startups think that their product will out-perform, out-rank and out-sell the competition and before they reach their dreams of achieving critical mass, they wind up closing their doors. And it was not because their software wasn’t a great market fit or wasn’t priced right. The …
Why the SaaS Demo is Mightier Than the Free Trial Read More »
Thinking of attending a contact center conference this year? Attending a conference can provide a great opportunity to network with peers, experience new tools, stimulate new ideas and approaches, gain insight leading to competitive advantages, as well as help you stay on top of the latest call center industry trends. Here are 10 recommended contact …
