Donut empire continues to innovate despite their age I have a lot of respect for brands that have been around long before I was born, and they’re still a household name today. As a marketer, I’ve observed brands that manage to rise above the rest during times of adversity. Krispy Kreme is one of those […]
Business analysts, during your whole time working in Google Analytics, I’m sure there has been a conversation or thought about taking the Google Analytics IQ exam. After all, you’ve worked within Google Analytics on a daily basis and you or your company might want you to be Google Analytics certified. Besides, who wouldn’t want to […]
Have you ever tried to unravel spaghetti? It is hard and messy and just so tempting to throw it against the wall to see what sticks! What does that have to do with SEO link analytics you might ask? Everything and, well, nothing. While not as tasty as spaghetti, understanding backlink profiles can be just […]
We’ve heard it time and time again that content is king and distribution is queen. Yet when will more content marketers assign content analytics a title in the kingdom of content? Content analytics is one of the most important aspects of content marketing, but it tends to be ignored or barely analyzed despite its important […]
With everyone talking about the typical social media platforms like Facebook and Twitter, I thought it was time to speak on some lesser known social networking sites, specifically music-centric ones. The two music social sites that we’ll focus on today are SoundCloud and Mixcloud, digital music distribution platforms that allow you to share your music […]
It’s no secret that launching a fun new app right before South by Southwest can be good for generating buzz. It doesn’t hurt to have acknowledgement from folks like Gary Vaynerchuk while you’re at it. That’s what Meerkat did. They unleashed their live streaming app, and it immediately set the internet ablaze. Meerkat founder Ben […]
If you were stranded on a not-so-deserted island complete with wifi access and piña coladas and the only way to survive on this island would be to generate five new clients in two months, and you could only pick one social platform to accomplish this goal, which platform would you choose? Unless you’ve been stuck […]
Welcome back to our series on intellectual property and the Internet. This week we’re talking about hyperlinks and patents. Believe it or not, these two subjects are more related than you’d think. But before we begin, please note that I’m not an attorney, and this article is for educational purposes only. Hyperlinks Hyperlinks are […]
After several years of hunting, the great digital analyst remains as elusive as the snipe. And it isn’t because of the lack of articles written about these elusive people. A Google search shows at least 10 such articles on this topic. Then why in the world am I writing about the attributes of a great […]
According to Twitter, tweets with images average a 35 percent boost in retweets. If you look at your Twitter analytics, you’ll see that photos typically result in more action (as in clicking through to a link). So it makes sense to use some eye-catching images in your tweets. It’s important to note that there are optimal […]
