Whether you are an emerging or established SaaS, social media marketing is an important part of your overall marketing strategy. Social media marketing is a cornerstone of both brand awareness and lead generation – but it’s important to be clear on your goals and tying your individual efforts and campaigns back to the overall …
SaaS social media marketing: Brand Awareness vs. Lead Generation? Read More »
Interested in SEO but not sure what is involved, how to get started, and what can be gained? Let’s take a high-level look at SEO as it applies to SaaS startups. What Is SEO All About? Search engine optimization (SEO) is a long-term Internet marketing effort to make specific pages of your website rank highly …
As a B2B SaaS marketer, I’m often asked by clients (especially SaaS startups), which software directory they should be “active” in. By “active”, that means they are staying on top of an updated profile with current screenshots, videos, descriptions, applicable categories, and most of all, a constant pursuit of soliciting and obtaining customer reviews. My …
In the most basic terms, marketing analytics refers to the performance of the marketing effort, and determine what needs to be done to further improve the outcome. That outcome could be a variety of things such as, but not limited to: Increasing relevance of traffic Lower cost per lead Better conversion of key landing …
5 Wins You Can Achieve With SaaS Marketing Analytics Read More »
As a SaaS marketing agency, we have had the fortune of exploring the digital marketing puzzle from a variety of lenses. With digital marketing platforms constantly evolving, it is hard enough to keep up with primary marketing strategies. That said, retargeting plays an even more critical role in the SaaS marketing funnel. Before we get …
9 Retargeting Strategy Lessons from SaaS Marketing Agency Life Read More »
Marketing technology and automation tools are changing every day. Research shows that the biggest chunk of a company’s total marketing budget is spent on marketing technology. With cloud technology SaaS companies have access to the most current martech tools available, enabling them to build strategic marketing strategies that make them a worthy competitor to industry …
There is much to consider when launching and growing your SaaS, and your social media strategy for SaaS is an important aspect of your larger marketing strategy that should not to be ignored. Marketing a SaaS product presents its own unique challenges. It is a subscription -not a physical product or software- that can sometimes …
What Should your Social Media Strategy for SaaS Be? Read More »
Let’s quickly assess your SaaS company. You’re a SaaS founder; you have a great idea that you’ve built out of creativity, technical expertise, and hard work. Maybe your SaaS is a better version of an existing product or service. Maybe it applies an existing concept to a new vertical (you’ve probably heard businesses saying something …
So you’ve decided that it’s time for your SaaS company to look into hiring a SaaS marketing agency. Developing this business relationship, on which you’re willing to hang the potential success of your business, is critically important. Not only must you be clear on who the agency is and what they do best, you must …
How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide Read More »
Marketing is marketing, right? It all ends up being the same thing in the end. Anyone can do it. True if you have infinite time to reach your marketing goals. But if you are like most of us – time-constrained & goal bound, read on about how digital marketing, and SaaS marketing, in particular, has …
Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency? Read More »