Many SaaS businesses assume they must offer a free trial – it’s just what you do. But it may be smarter to take a hint from Hamlet and consider the question more deeply. Is a free trial really the best way to attract subscriptions? When Does a Free Trial Make Sense? Free trials should convert …
To Offer, or Not to Offer, a Free Trial – That Is the Question for SaaS Companies Read More »
This is the second article in the series about SaaS marketing analytics. As a recap, SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be used for measuring SaaS marketing success – traffic, conversion, quality, and cost. Of these four, …
SaaS Marketing Analytics – Website Traffic Simplified Read More »
Once again, it’s that season when the temperature cools, leaves turn, pumpkins show up out of nowhere, and professional marketers sit back and think, “Which SaaS conferences should I go to next year?” It’s not an easy question to answer. With the world-wide cloud market jumping 17.3% to $206.2 billion next year, you have to …
When a company outgrows the vision of its founders, it sometimes runs into an identity crisis that can be addressed only through rebranding. When executed well, these rebrands can take companies to new levels. For example, in 1996 when Federal Express shortened its name to “FedEx,” the rebranding process was a monumental effort that succeeded …
How to Rebrand Your Website, Social Media Accounts, and More Read More »
In the last few years, contact center technology has undergone radical changes that have remarkably enhanced customer experience. One such technology affecting that change is speech analytics. The traditional role of speech analytics used to be as an add-on to a contact center technology stack that would provide analysts with post-call insights into rep and …
A New Speech Analytics Solution For the Contact Center Read More »
Marketing plans for SaaS companies can get fairly complex. These typically include attracting prospects, converting them to customers, retaining those customers and growing the revenue per user. To succeed, marketers need a detailed plan of action customized for their service as well as for the step in the conversion funnel. Like a favorite holiday meal, your plan will be tailored to your audience, but there …
I’m constantly observing how SaaS startups contemplate their pricing strategy. And for good reason. If they underprice their offer, it could lead to a downward spiral of support and a red bottom line. If they over-price their services, then they could miss out to a less expensive competitor and never be given the opportunity to showcase the …
5 Popular Freemium Business Models SaaS Companies Should Know About Read More »
In the past several years, SaaS companies have accounted for the majority of software IPOs in the U.S. And in 2018, the trend strengthens. Investors are feeling confident about the subscription business model and the value of the SaaS market, which is expected to reach $55 billion in 2018 and $75 billion by 2020. Here’s 10 of the most exciting, newly public SaaS companies for 2018: …
The delivery and management of subscription-based software in the cloud is on the rise and shows no sign of slowing down. The traditional on-premise software model is quickly becoming a relic of the past. So what makes the SaaS business model any better or worse than traditional software offerings? What are the Advantages of the …
Most SaaS companies offer a free trial or freemium version of their products as a way to convert triers to buyers. But most prospects never pull the trigger; in fact, best-in-class conversion for opt-in free trials hovers around 25%. Even worse, if it takes a long time for people to experience the value of …
5 Reasons Why You Should Offer a Demo of Your SaaS Product Read More »
