Pricing strategies are what turn software-as-a-service (SaaS) startups into a profitable business. However, the complex web of incentives for customers and businesses—across various industries and product types—offered by various pricing models are dizzying. To help you find the right fit, we’ve looked at some of the most popular pricing structures employed by a few of […]
Image credit: Carlos Muza on Unsplash Software as a Service (SaaS) is changing the way we do business by optimizing interactions and simplifying analytics. The best SaaS companies are revolutionizing the landscape of commerce and doing it at an incredible speed. We will look at some of the most forward thinking and fastest growing SaaS […]
Tory Smith Content Marketing, Social Media Marketing
Donut empire continues to innovate despite their age I have a lot of respect for brands that have been around long before I was born, and they’re still a household name today. As a marketer, I’ve observed brands that manage to rise above the rest during times of adversity. Krispy Kreme is one of those […]
Ashley Monismith Web Analytics
Business analysts, during your whole time working in Google Analytics, I’m sure there has been a conversation or thought about taking the Google Analytics IQ exam. After all, you’ve worked within Google Analytics on a daily basis and you or your company might want you to be Google Analytics certified. Besides, who wouldn’t want to […]
Have you ever tried to unravel spaghetti? It is hard and messy and just so tempting to throw it against the wall to see what sticks! What does that have to do with SEO link analytics you might ask? Everything and, well, nothing. While not as tasty as spaghetti, understanding backlink profiles can be just […]
Ashley Monismith Content Marketing, Web Analytics
We’ve heard it time and time again that content is king and distribution is queen. Yet when will more content marketers assign content analytics a title in the kingdom of content? Content analytics is one of the most important aspects of content marketing, but it tends to be ignored or barely analyzed despite its important […]
Bay Leaf Digital Social Media Marketing
With everyone talking about the typical social media platforms like Facebook and Twitter, I thought it was time to speak on some lesser known social networking sites, specifically music-centric ones. The two music social sites that we’ll focus on today are SoundCloud and Mixcloud, digital music distribution platforms that allow you to share your music […]
Bay Leaf Digital Social Media Marketing
It’s no secret that launching a fun new app right before South by Southwest can be good for generating buzz. It doesn’t hurt to have acknowledgement from folks like Gary Vaynerchuk while you’re at it. That’s what Meerkat did. They unleashed their live streaming app, and it immediately set the internet ablaze. Meerkat founder Ben […]
Tory Smith Content Marketing, Social Media Marketing
If you were stranded on a not-so-deserted island complete with wifi access and piña coladas and the only way to survive on this island would be to generate five new clients in two months, and you could only pick one social platform to accomplish this goal, which platform would you choose? Unless you’ve been stuck […]
Bay Leaf Digital Digital Marketing
Welcome back to our series on intellectual property and the Internet. This week we’re talking about hyperlinks and patents. Believe it or not, these two subjects are more related than you’d think. But before we begin, please note that I’m not an attorney, and this article is for educational purposes only. Hyperlinks Hyperlinks are […]
