Tory Smith

Tory Smith co-founded Bay Leaf Digital after helping household brands such as Travelocity and Citigroup improve their digital marketing initiatives through a blend of marketing automation, SEO, conversion optimization and lead generation. Tory has served on the board of the Dallas / Fort Worth Search Engine Marketing Association (DFWSEM). He and his wife have two little girls and reside in Grapevine, Texas. In his spare time, Tory likes to unleash his inner rock star nerd, covering classic rock hits on his bass guitar.

On Premise vs Off Premise – What to Consider Before Switching

bad-meeting

No one expects a change in business model to be easy. That said, transitioning from an enterprise software provider to a cloud software-as-a-service (SaaS) platform certainly seems among the easier major changes a software business can make. This perception, though, can lead to repeating many of the mistakes made before by companies who failed to …

On Premise vs Off Premise – What to Consider Before Switching Read More »

Early SaaS Companies That Took a Gamble And Won

software-titans-gamble

Today’s global software-as-a-service (SaaS) industry generates about $209 billion in revenue. The core concept of online service applications which inspired early SaaS companies, began in 1961 by a computing pioneer better known as a founding father of artificial intelligence: John McCarthy. Researching at MIT, McCarthy officially unveiled the idea at MIT’s centennial in 1961, foreshadowing the …

Early SaaS Companies That Took a Gamble And Won Read More »

5 Positions Marketing Departments Must Have to Compete Today

As I am typing this article, publishers are hard at work rewriting college textbooks. Pages of pie charts that once conveyed the effectiveness of billboards, TV, and Yellow Pages (remember those?) are now being replaced with graphs of how brands spread awareness through more sophisticated targeting, outreach, and engagement through a variety of digital channels …

5 Positions Marketing Departments Must Have to Compete Today Read More »

How Do I Configure Email Hosted On a Different Server Than My Website?

Nowadays there are a ton of options when researching what an “ideal” web hosting solution should be. You might find that you’ve outgrown your current platform, or perhaps you want to go with something a bit more simplistic like dragging and dropping rather than teaching yourself HTML or CSS. After you decided to take the …

How Do I Configure Email Hosted On a Different Server Than My Website? Read More »

Scroll to Top