Tory Smith

Tory Smith co-founded Bay Leaf Digital after helping household brands such as Travelocity and Citigroup improve their digital marketing initiatives through a blend of marketing automation, SEO, conversion optimization and lead generation. Tory has served on the board of the Dallas / Fort Worth Search Engine Marketing Association (DFWSEM). He and his wife have two little girls and reside in Grapevine, Texas. In his spare time, Tory likes to unleash his inner rock star nerd, covering classic rock hits on his bass guitar.

The SaaS Marketer’s Edge: Why Targeting By Industry Separates You From The Rest

marketers edge

We are living in an era where the amount of information is growing, spreading, and being consumed at an unprecedented rate. Today’s shopper turns a blind eye to most marketing messages and the latest studies reveal that it takes six to eight “touches” (voicemails, conversations, emails – not ad impressions) to make a lead truly …

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How a Marketing Agency Took an In-House Tool and Turned It Into a SaaS Productivity Suite

Clickup at SaaStr Annual 2018

While attending SaaStr 2018, I came across several energetic exhibitors wearing purple suits that caught my eye. I learned they were from a SaaS startup called Clickup that was formerly a social media agency. They’ve found a way to consolidate multiple collaboration systems into one, turning their in-house tool to a full-blown productivity suite. They …

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How This SaaS Startup Uses AI to Accelerate Highly Relevant Content Creation

Man speaking at conference

I had the fortunate opportunity to attend the largest SaaS conference on the planet last month, SaaStr Annual 2018. I ran into Aki Balogh, CEO of an up and coming SaaS startup called MarketMuse. While I visited nearly all of the booths at the massive SaaS conference, the MarketMuse booth stood out, as it was …

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How ActiveCampaign Became One of the Leading Marketing Automation Companies for Small Businesses

business owners looking at laptop

In the ongoing pursuit of finding SaaS companies that continue to thrive, I recently met some of the folks at ActiveCampaign at SaaStr Annual 2018. ActiveCampaign is a sales and marketing automation tool that helps small businesses engage and nurture leads that turn into more sales. I got the chance to speak with Adam Johnson, …

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