Tory Smith

Tory Smith co-founded Bay Leaf Digital after helping household brands such as Travelocity and Citigroup improve their digital marketing initiatives through a blend of marketing automation, SEO, conversion optimization and lead generation.Tory has served on the board of the Dallas / Fort Worth Search Engine Marketing Association (DFWSEM). He and his wife have two little girls and reside in Grapevine, Texas.In his spare time, Tory likes to unleash his inner rock star nerd, covering classic rock hits on his bass guitar.

The SaaS Marketer’s Edge: Why Targeting By Industry Separates You From The Rest

We are living in an era where the amount of information is growing, spreading, and being consumed at an unprecedented rate. Today’s shopper turns a blind eye to most marketing messages and the latest studies reveal that it takes six to eight “touches” (voicemails, conversations, emails – not ad impressions) to make a lead truly …

The SaaS Marketer’s Edge: Why Targeting By Industry Separates You From The Rest Read More »

How to Empower (Not Replace) Contact Center Agents with AI

woman chatting with bot

For anyone following the innovations happenings in the contact center technology space, one can’t help but notice how artificial intelligence (AI) is all the rage. This summer, I attended one of the largest contact center tech conferences in the country, Customer Contact Week (CCW) in Las Vegas. I was overwhelmed by the amount of vendor …

How to Empower (Not Replace) Contact Center Agents with AI Read More »

The 4 SaaS marketing tips for successful PPC campaigns

As a SaaS marketer, your prospects fall anywhere and everywhere in the sales funnel. To handle all these different target audiences, you’ve built content, offered free trials and drip out insight via email campaigns to nurture your prospects into a monthly subscription. But if you haven’t dived into the world of pay-per-click (PPC) to promote …

The 4 SaaS marketing tips for successful PPC campaigns Read More »

SaaS Marketing Tactics That Can Drive Organic Traffic to Your Site

start-my-free-trial

As we discussed in our previous post, SaaS marketing requires us marketers to take a slightly different approach to promoting products and services. And the tactics for organic are no different. We know that organic is a uniquely sustainable form of traffic generation and a key component of any SaaS marketing strategy. Plus, many of …

SaaS Marketing Tactics That Can Drive Organic Traffic to Your Site Read More »

Why SaaS Marketing is More Challenging than Digital Marketing

software as a service

The idea of giving a product away for free would be sacrilege to most executives. However, in the world of Software-as-a-Service (SaaS) offering a free trial is no longer considered a marketing tactic, but rather an expectation. The reason why this is the case speaks volumes about the differences between marketing SaaS companies versus marketing …

Why SaaS Marketing is More Challenging than Digital Marketing Read More »

How a Marketing Agency Took an In-House Tool and Turned It Into a SaaS Productivity Suite

Clickup at SaaStr Annual 2018

  While attending SaaStr 2018, I came across several energetic exhibitors wearing purple suits that caught my eye. I learned they were from a SaaS startup called Clickup that was formerly a social media agency. They’ve found a way to consolidate multiple collaboration systems into one, turning their in-house tool to a full-blown productivity suite. …

How a Marketing Agency Took an In-House Tool and Turned It Into a SaaS Productivity Suite Read More »

How This SaaS Startup Uses AI to Accelerate Highly Relevant Content Creation

Man speaking at conference

  I had the fortunate opportunity to attend the largest SaaS conference on the planet last month, SaaStr Annual 2018. I ran into Aki Balogh, CEO of an up and coming SaaS startup called MarketMuse. While I visited nearly all of the booths at the massive SaaS conference, the MarketMuse booth stood out, as it …

How This SaaS Startup Uses AI to Accelerate Highly Relevant Content Creation Read More »

How ActiveCampaign Became One of the Leading Marketing Automation Companies for Small Businesses

business owners looking at laptop

In the ongoing pursuit of finding SaaS companies that continue to thrive, I recently met some of the folks at ActiveCampaign at SaaStr Annual 2018. ActiveCampaign is a sales and marketing automation tool that helps small businesses engage and nurture leads that turn into more sales. I got the chance to speak with Adam Johnson, …

How ActiveCampaign Became One of the Leading Marketing Automation Companies for Small Businesses Read More »

On Premise vs Off Premise – What to Consider Before Switching

bad-meeting

No one expects a change in business model to be easy. That said, transitioning from an enterprise software provider to a cloud software-as-a-service (SaaS) platform certainly seems among the easier major changes a software business can make. This perception, though, can lead to repeating many of the mistakes made before by companies who failed to …

On Premise vs Off Premise – What to Consider Before Switching Read More »

Scroll to Top