Tory Smith

Tory Smith co-founded Bay Leaf Digital after helping household brands such as Travelocity, Citigroup, and Sheplers improve their digital marketing initiatives through a blend of marketing product management, SEO, conversion testing and lead generation. Tory is a graduate of the University of Texas at Arlington and majored in Information Systems. In 2006, Tory founded dfwlights.com, the first lead generation company dedicated to the holiday lighting industry. Tory has served on the board of the Dallas / Fort Worth Search Engine Marketing Association (DFWSEM) as the Director of Content. He and his wife have two little girls and reside in Grapevine, Texas. In his spare time, Tory likes to unleash his inner rock star nerd, covering classic rock hits on his bass guitar.

SaaS Marketing Tactics That Can Drive Organic Traffic to Your Site

start-my-free-trial

As we discussed in our previous post, SaaS marketing requires us marketers to take a slightly different approach to promoting products and services. And the tactics for organic are no different. We know that organic is a uniquely sustainable form of traffic generation and a key component of any SaaS marketing strategy. Plus, many of …

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Why SaaS Marketing is More Challenging than Digital Marketing

software as a service

The idea of giving a product away for free would be sacrilege to most executives. However, in the world of Software-as-a-Service (SaaS) offering a free trial is no longer considered a marketing tactic, but rather an expectation. The reason why this is the case speaks volumes about the differences between marketing SaaS companies versus marketing …

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How a Marketing Agency Took an In-House Tool and Turned It Into a SaaS Productivity Suite

Clickup at SaaStr Annual 2018

  While attending SaaStr 2018, I came across several energetic exhibitors wearing purple suits that caught my eye. I learned they were from a SaaS startup called Clickup that was formerly a social media agency. They’ve found a way to consolidate multiple collaboration systems into one, turning their in-house tool to a full-blown productivity suite. …

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How This SaaS Startup Uses AI to Accelerate Highly Relevant Content Creation

Man speaking at conference

  I had the fortunate opportunity to attend the largest SaaS conference on the planet last month, SaaStr Annual 2018. I ran into Aki Balogh, CEO of an up and coming SaaS startup called MarketMuse. While I visited nearly all of the booths at the massive SaaS conference, the MarketMuse booth stood out, as it …

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How ActiveCampaign Became One of the Leading Marketing Automation Companies for Small Businesses

business owners looking at laptop

In the ongoing pursuit of finding SaaS companies that continue to thrive, I recently met some of the folks at ActiveCampaign at SaaStr Annual 2018. ActiveCampaign is a sales and marketing automation tool that helps small businesses engage and nurture leads that turn into more sales. I got the chance to speak with Adam Johnson, …

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On Premise vs Off Premise – What to Consider Before Switching

bad-meeting

No one expects a change in business model to be easy. That said, transitioning from an enterprise software provider to a cloud software-as-a-service (SaaS) platform certainly seems among the easier major changes a software business can make. This perception, though, can lead to repeating many of the mistakes made before by companies who failed to …

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Early SaaS Companies That Took a Gamble And Won

software-titans-gamble

Today’s global software-as-a-service (SaaS) industry generates about $209 billion in revenue. The core concept of online service applications which inspired early SaaS companies, began in 1961 by a computing pioneer better known as a founding father of artificial intelligence: John McCarthy. Researching at MIT, McCarthy officially unveiled the idea at MIT’s centennial in 1961, foreshadowing the …

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5 Positions Marketing Departments Must Have to Compete Today

As I am typing this article, publishers are hard at work rewriting college textbooks. Pages of pie charts that once conveyed the effectiveness of billboards, TV, and Yellow Pages (remember those?) are now being replaced with graphs of how brands spread awareness through more sophisticated targeting, outreach, and engagement through a variety of digital channels …

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