Tory Smith

Tory Smith co-founded Bay Leaf Digital after helping household brands such as Travelocity and Citigroup improve their digital marketing initiatives through a blend of marketing automation, SEO, conversion optimization and lead generation. Tory has served on the board of the Dallas / Fort Worth Search Engine Marketing Association (DFWSEM). He and his wife have two little girls and reside in Grapevine, Texas. In his spare time, Tory likes to unleash his inner rock star nerd, covering classic rock hits on his bass guitar.

10 Reasons Why SaaS Startups Should Attend SaaStock West Coast

saas stock west coast

If you’re on the fence about which SaaS conference to attend this quarter, look no further than SaaStock West Coast. This two-day gathering features a pre-event accelerator with bootcamps across the city; a start-up day with an exhibition; a full day conference and a premium invite-only retreat for founders of businesses over $3M ARR. In …

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SaaS Entrepreneur Shares Steps on Building a Smart Startup

  Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s digital content consumption, Ronis decided to take action. Ronis wanted a solution that allowed her to consume blog posts and similar content while driving, working out or completing chores …

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A New Speech Analytics Solution For the Contact Center

speech analytics

In the last few years, contact center technology has undergone radical changes that have remarkably enhanced customer experience. One such technology affecting that change is speech analytics. The traditional role of speech analytics used to be as an add-on to a contact center technology stack that would provide analysts with post-call insights into rep and …

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5 Popular Freemium Business Models SaaS Companies Should Know About

freemium

I’m constantly observing how SaaS startups contemplate their pricing strategy. And for good reason.  If they underprice their offer, it could lead to a downward spiral of support and a red bottom line. If they over-price their services, then they could miss out to a less expensive competitor and never be given the opportunity to showcase the …

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