Tory Smith

Tory Smith co-founded Bay Leaf Digital after helping household brands such as Travelocity, Citigroup, and Sheplers improve their digital marketing initiatives through a blend of marketing product management, SEO, conversion testing and lead generation. Tory is a graduate of the University of Texas at Arlington and majored in Information Systems. In 2006, Tory founded dfwlights.com, the first lead generation company dedicated to the holiday lighting industry. Tory has served on the board of the Dallas / Fort Worth Search Engine Marketing Association (DFWSEM) as the Director of Content. He and his wife have two little girls and reside in Grapevine, Texas. In his spare time, Tory likes to unleash his inner rock star nerd, covering classic rock hits on his bass guitar.

To Offer, or Not to Offer, a Free Trial – That Is the Question for SaaS Companies

Many SaaS businesses assume they must offer a free trial – it’s just what you do. But it may be smarter to take a hint from Hamlet and consider the question more deeply. Is a free trial really the best way to attract subscriptions? When Does a Free Trial Make Sense? Free trials should convert …

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A New Speech Analytics Solution For the Contact Center

In the last few years, contact center technology has undergone radical changes that have remarkably enhanced customer experience. One such technology affecting that change is speech analytics. The traditional role of speech analytics used to be as an add-on to a contact center technology stack that would provide analysts with post-call insights into rep and …

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5 Popular Freemium Business Models SaaS Companies Should Know About

I’m constantly observing how SaaS startups contemplate their pricing strategy. And for good reason.  If they underprice their offer, it could lead to a downward spiral of support and a red bottom line. If they over-price their services, then they could miss out to a less expensive competitor and never be given the opportunity to showcase the …

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The SaaS Marketer’s Edge: Why Targeting By Industry Separates You From The Rest

We are living in an era where the amount of information is growing, spreading, and being consumed at an unprecedented rate. Today’s shopper turns a blind eye to most marketing messages and the latest studies reveal that it takes six to eight “touches” (voicemails, conversations, emails – not ad impressions) to make a lead truly …

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How to Empower (Not Replace) Contact Center Agents with AI

For anyone following the innovations happenings in the contact center technology space, one can’t help but notice how artificial intelligence (AI) is all the rage. This summer, I attended one of the largest contact center tech conferences in the country, Customer Contact Week (CCW) in Las Vegas. I was overwhelmed by the amount of vendor …

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The 4 SaaS marketing tips for successful PPC campaigns

As a SaaS marketer, your prospects fall anywhere and everywhere in the sales funnel. To handle all these different target audiences, you’ve built content, offered free trials and drip out insight via email campaigns to nurture your prospects into a monthly subscription. But if you haven’t dived into the world of pay-per-click (PPC) to promote …

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SaaS Marketing Tactics That Can Drive Organic Traffic to Your Site

As we discussed in our previous post, SaaS marketing requires us marketers to take a slightly different approach to promoting products and services. And the tactics for organic are no different. We know that organic is a uniquely sustainable form of traffic generation and a key component of any SaaS marketing strategy. Plus, many of …

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