Ashley Monismith

Ashley Monismith, a Business Analyst at Bay Leaf Digital, is a number crunching, proofreading guru who loves photography and design. Ashley’s diverse knowledge set and hobbies sprung from her passion for learning. While in college, Ashley studied both actuarial mathematics and journalism so that she could understand and relate to different perspectives. She applied her actuarial knowledge when copy editing business and statistical-related articles.Now Ashley uses her diverse background in both math and journalism to assist in analytics and content marketing at Bay Leaf Digital. Ashley regularly contributes to the Bay Leaf Digital blog.Favorite Phrase: “What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” – Karl Lagerfeld

3 Quick Ways for an Online Business to Lose Credibility

Displaying-Questionable-Ethics

While it’s already two weeks into the New Year, business owners, you need to add a few more things to your list of New Year’s Resolutions. Before you start grumbling, thinking that this is just another dreadful task, and moving your mouse over to that little red “X” on the top right (or left) corner, …

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Are You Ready For The 2015 Google Analytics IQ Exam?

Business analysts, during your whole time working in Google Analytics, I’m sure there has been a conversation or thought about taking the Google Analytics IQ exam. After all, you’ve worked within Google Analytics on a daily basis and you or your company might want you to be Google Analytics certified. Besides, who wouldn’t want to …

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Will digital marketing assets fall to subscription models?

new-strategy

You’ve seen movies, books, software, and services go from one-time buy to rental or subscription products. Typically, the move occurred when businesses moved from store front to online. Now the push for subscription products relates directly to the sharing economy. And there is no question that these rental/subscription services are beneficial to consumers. Customers not …

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Easy Now, Content Writers. Don’t Forget Your Code of Ethics

ethic board

“Content, content everywhere” is the phrase ringing in my head as I write this blog post. The rate at which content is being created today is truly astounding, yet what’s getting lost in this constant gush is the sense of ethics. Ethics and content marketing should go hand in hand, but where are all the …

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Journalist vs. Marketer: Who’s Your Content Marketing Champion?

Journalist-vs-Marketer

With content marketing being one of the most talked about topics lately, many companies are creating a content marketing team to stay ahead of competitors. Searching for tips on content marketing will get you a plethora of ideas about the subject, but what is hard to come by is how to organize a content marketing …

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