When a company outgrows the vision of its founders, it sometimes runs into an identity crisis that can be addressed only through rebranding. When executed well, these rebrands can take companies to new levels. For example, in 1996 when Federal Express shortened its name to “FedEx,” the rebranding process was a monumental effort that succeeded …
How to Rebrand Your Website, Social Media Accounts, and More Read More »
Marketing plans for SaaS companies can get fairly complex. These typically include attracting prospects, converting them to customers, retaining those customers and growing the revenue per user. To succeed, marketers need a detailed plan of action customized for their service as well as for the step in the conversion funnel. Like a favorite holiday meal, your plan will be tailored to your audience, but there …
For SaaS businesses, the window of opportunity is slim to convert a site visitor to a lead. On average, the sales cycle for SaaS companies is 84 days. And when you take into consideration lower priced products, the timeframe is even shorter. So what’s a marketer to do? Outside of your typical SaaS marketing …
How Chat Can Boost Conversion for Your SaaS Business Read More »
Omnichannel has become the gold standard for customer service success. The goal for businesses across every industry now is to provide a consistent and seamless experience across digital and voice channels. And, contact center vendors are more focused than ever in enabling businesses to achieve this goal. Yet, they often aren’t applying the same principle …
How to Go Omnichannel on Your Marketing Strategy Read More »
Given that 59 percent of B2B marketers cite email as their most effective channel for generating revenue, it’s obviously a digital marketing channel worth learning. Email marketing in B2B is extremely effective for targeting lower funnel prospects. Put another way, email is really good for generating and converting leads, closing sales, as well as cross-selling …
All too often in B2B digital marketing, people overlook the value of PPC. That’s because, for some reason, many marketers see PPC as something that’s only effective among consumer markets (B2C). This couldn’t be further from the truth. PPC can function as an effective tactic whether you’re targeting lower funnel prospects or driving brand awareness …
Many B2B marketers face a similar dilemma: Few people look for your products or services by name in search engines like Google. Instead, their searches revolve around the exact challenges that your product or service solves. So the key to getting traction in SEO for B2B is figuring out the answers that your audience …
Welcome to another 5 minute guide for web analytics. Why 5 minutes? Because you have a lot on your plate, and you shouldn’t have to wade through pages upon pages of posts to get to your answer. So why not just snap to it? This article is about making your life easier as a web …
New to Google Tag Manager and unsure of where to begin? Well, you’ve come to the right tutorial! In no time, you’ll have your Google Tag Manager account set up and ready to use. But before you can use Google Tag Manager, make sure you’ve created a Google Analytics account for your business and have …
For all you Piwik users out there, there may have come a moment where you thought to yourself, “Is there bad traffic affecting my site?” Maybe you had this thought because an unusual spike in traffic occurred or something else out of the ordinary showed up in your Piwik dashboard. For most Piwik users, you …
