When a company outgrows the vision of its founders, it sometimes runs into an identity crisis that can be addressed only through rebranding. When executed well, these rebrands can take companies to new levels. For example, in 1996 when Federal Express shortened its name to “FedEx,” the rebranding process was a monumental effort that succeeded …
How to Rebrand Your Website, Social Media Accounts, and More Read More »
Marketing plans for SaaS companies can get fairly complex. These typically include attracting prospects, converting them to customers, retaining those customers and growing the revenue per user. To succeed, marketers need a detailed plan of action customized for their service as well as for the step in the conversion funnel. Like a favorite holiday meal, your plan will be tailored to your audience, but there …
For SaaS businesses, the window of opportunity is slim to convert a site visitor to a lead. On average, the sales cycle for SaaS companies is 84 days. And when you take into consideration lower priced products, the timeframe is even shorter. So what’s a marketer to do? Outside of your typical SaaS marketing …
How Chat Can Boost Conversion for Your SaaS Business Read More »
Omnichannel has become the gold standard for customer service success. The goal for businesses across every industry now is to provide a consistent and seamless experience across digital and voice channels. And, contact center vendors are more focused than ever in enabling businesses to achieve this goal. Yet, they often aren’t applying the same principle …
How to Go Omnichannel on Your Marketing Strategy Read More »
Given that 59 percent of B2B marketers cite email as their most effective channel for generating revenue, it’s obviously a digital marketing channel worth learning. Email marketing in B2B is extremely effective for targeting lower funnel prospects. Put another way, email is really good for generating and converting leads, closing sales, as well as cross-selling …
All too often in B2B digital marketing, people overlook the value of PPC. That’s because, for some reason, many marketers see PPC as something that’s only effective among consumer markets (B2C). This couldn’t be further from the truth. PPC can function as an effective tactic whether you’re targeting lower funnel prospects or driving brand awareness …
Many B2B marketers face a similar dilemma: Few people look for your products or services by name in search engines like Google. Instead, their searches revolve around the exact challenges that your product or service solves. So the key to getting traction in SEO for B2B is figuring out the answers that your audience …
Business analysts, during your whole time working in Google Analytics, I’m sure there has been a conversation or thought about taking the Google Analytics IQ exam. After all, you’ve worked within Google Analytics on a daily basis and you or your company might want you to be Google Analytics certified. Besides, who wouldn’t want to …
Are You Ready For The 2015 Google Analytics IQ Exam? Read More »
We’ve heard it time and time again that content is king and distribution is queen. Yet when will more content marketers assign content analytics a title in the kingdom of content? Content analytics is one of the most important aspects of content marketing, but it tends to be ignored or barely analyzed despite its …
This Is Why Content Analytics Will Rule Your Content Strategy Read More »
While it’s already two weeks into the New Year, business owners, you need to add a few more things to your list of New Year’s Resolutions. Before you start grumbling, thinking that this is just another dreadful task, and moving your mouse over to that little red “X” on the top right (or left) corner, …
3 Quick Ways for an Online Business to Lose Credibility Read More »
