PRESS RELEASE: Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …
Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment? We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …
Bay Leaf Digital Webinar Takes On the WFH Economy Read More »
PRESS RELEASE: SaaS Marketing Agency Bay Leaf Digital Illuminates Real Remote Work Experiences in North America June 9, 2020, Bedford, Texas, USA – In May, nearly 800 employees across North America took the time to tell Bay Leaf Digital about their real-life, remote-work experiences during the COVID-19 pandemic. Their survey responses shed light on the …
Don’t have time right now to read our work from home survey findings? Download a copy of our report to read at any time. Every generation has its defining moment, and the current COVID-19 pandemic will continue to redefine our society and working environment for years to come. However, in the days when change was …
REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned Read More »
The pluses that make “software as a service” a great value for your customers are also the challenges that make its marketplace unique: Barriers to entry and startup costs are low, but it’s also quick and easy for your customers to cancel their service and switch to one of your competitors. To stay on top …
How To Use Inbound Marketing To Stand Out In A Crowded SaaS Market Read More »
Launching a SaaS company can cost between a few thousand and 100 million dollars. But the majority of startups don’t get angel funding or venture capital early in their lifecycles. In fact, 60% of Inc. 500 CEOs kicked off their first companies with less than $10,000. If, like those CEOs, you’re one of the bootstrapping …
When a company outgrows the vision of its founders, it sometimes runs into an identity crisis that can be addressed only through rebranding. When executed well, these rebrands can take companies to new levels. For example, in 1996 when Federal Express shortened its name to “FedEx,” the rebranding process was a monumental effort that succeeded …
How to Rebrand Your Website, Social Media Accounts, and More Read More »
Marketing plans for SaaS companies can get fairly complex. These typically include attracting prospects, converting them to customers, retaining those customers and growing the revenue per user. To succeed, marketers need a detailed plan of action customized for their service as well as for the step in the conversion funnel. Like a favorite holiday meal, your plan will be tailored to your audience, but there …
Omnichannel has become the gold standard for customer service success. The goal for businesses across every industry now is to provide a consistent and seamless experience across digital and voice channels. And, contact center vendors are more focused than ever in enabling businesses to achieve this goal. Yet, they often aren’t applying the same principle …
How to Go Omnichannel on Your Marketing Strategy Read More »
Given that 59%of B2B SaaS marketers cite email as their most effective channel for generating revenue, it’s obviously a digital marketing channel worth learning. Just look at these stats from HubSpot’s 2021 State of Marketing Report. Email marketing in B2B SaaS is extremely effective for targeting lower funnel prospects. Put another way, email is really …