Ashley Monismith

Ashley Monismith, a Business Analyst at Bay Leaf Digital, is a number crunching, proofreading guru who loves photography and design. Ashley’s diverse knowledge set and hobbies sprung from her passion for learning. While in college, Ashley studied both actuarial mathematics and journalism so that she could understand and relate to different perspectives. She applied her actuarial knowledge when copy editing business and statistical-related articles. Now Ashley uses her diverse background in both math and journalism to assist in analytics and content marketing at Bay Leaf Digital. Ashley regularly contributes to the Bay Leaf Digital blog. Favorite Phrase: “What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” – Karl Lagerfeld

How to Rebrand Your Website, Social Media Accounts, and More

how to rebrand

When a company outgrows the vision of its founders, it sometimes runs into an identity crisis that can be addressed only through rebranding. When executed well, these rebrands can take companies to new levels. For example, in 1996 when Federal Express shortened its name to “FedEx,” the rebranding process was a monumental effort that succeeded …

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The Ingredients of a Great SaaS Marketing Plan

marketing plan

Marketing plans for SaaS companies can get fairly complex. These typically include attracting prospects, converting them to customers, retaining those customers and growing the revenue per user. To succeed, marketers need a detailed plan of action customized for their service as well as for the step in the conversion funnel. Like a favorite holiday meal, your plan will be tailored to your audience, but there …

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How to Go Omnichannel on Your Marketing Strategy

omnichannel marketing

Omnichannel has become the gold standard for customer service success. The goal for businesses across every industry now is to provide a consistent and seamless experience across digital and voice channels. And, contact center vendors are more focused than ever in enabling businesses to achieve this goal. Yet, they often aren’t applying the same principle …

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B2B Email Marketing Tips The Pros Use

email alert

Given that 59 percent of B2B marketers cite email as their most effective channel for generating revenue, it’s obviously a digital marketing channel worth learning. Email marketing in B2B is extremely effective for targeting lower funnel prospects. Put another way, email is really good for generating and converting leads, closing sales, as well as cross-selling …

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This Is Why Content Analytics Will Rule Your Content Strategy

chess pieces

  We’ve heard it time and time again that content is king and distribution is queen. Yet when will more content marketers assign content analytics a title in the kingdom of content? Content analytics is one of the most important aspects of content marketing, but it tends to be ignored or barely analyzed despite its …

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