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Music Lovers, Here’s Your Guide to Dominating SoundCloud and Mixcloud

With everyone talking about the typical social media platforms like Facebook and Twitter, I thought it was time to speak on some lesser known social networking sites, specifically music-centric ones. The two music social sites that we’ll focus on today are SoundCloud and Mixcloud, digital music distribution platforms that allow you to share your music …

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Live Streaming Isn’t the Future – It’s Now

It’s no secret that launching a fun new app right before South by Southwest can be good for generating buzz. It doesn’t hurt to have acknowledgement from folks like Gary Vaynerchuk while you’re at it. That’s what Meerkat did. They unleashed their live streaming app, and it immediately set the internet ablaze. Meerkat founder Ben …

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Spice Up Your Tweets With Eye-Catching Graphics

According to Twitter, tweets with images average a 35 percent boost in retweets. If you look at your Twitter analytics, you’ll see that photos typically result in more action (as in clicking through to a link). So it makes sense to use some eye-catching images in your tweets. It’s important to note that there are optimal …

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How Audience Analysis Can Help Marketers Spend Smarter

By Joanne Kok What do bad dates, bad interviews, and ineffective marketing have in common? They are a complete waste of time and effort. If you’re trying to pitch your products or services or create a memorable brand, spending time on this crucial prep work sets you up right. Defining what you’re about and who …

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Save Time with These Twitter Scheduling Tools

Anyone who uses Twitter for marketing, outreach, or networking knows that you can spend a lot of time there. The more you’re genuinely engaging with others and sharing helpful information, the more you get in return. But no one has limitless resources, especially not a small business owner or startup organization. You’ve got to draw …

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The Social Popularity Contest: Are You Winning?

You’re being judged online whether you realize it or not. If you participate on any social network, you are likely being scanned for potential relevance to brands, businesses, and marketers. There are a variety of different social influence scores out there on the internet, and you, friend, are being graded.   What is social influence? …

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5 Things Google Plus Did To You When You Weren’t Looking

In 2011 Google Plus was born and was almost immediately met with a mixture of skepticism and disapproval.  It was even the butt of quite a few jokes. We all wondered WHY we might need yet another social network when we were already so enamored with Facebook and Twitter.  And we really couldn’t figure out …

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