Abhi Jadhav

Abhi Jadhav, Managing Partner at Bay Leaf Digital, is an analytics-content-optimization geek who loves to fiddle with his Raspberry Pi when not working on a digital marketing challenge. Abhi got his start in eCommerce at Travelocity with search optimized landing pages for various lines of business. From there, he moved up to own product management for Travelocity’s marketing team. In the process, he also picked up SEO, mobile, and analytics chops. During his tenure there, Abhi also managed email, eCommerce checkout and Web Analytics for the company. Abhi eventually ended his 10 year career at Sabre/Travelocity as the Director for conversion optimization. He moved to Sheplers.com and picked up retail eCommerce skills as the Director for analytics and optimization. Now Abhi uses his diverse skill set to help medium sized businesses make sense of their analytics data and identifies ways to grow businesses. Abhi is a regular contributor to the Bay Leaf Digital blog. Favorite Phrase: “Exceptions prove the rule!”

SEO Analytics – Sophisticated Analytics for Sophisticated Search Algorithms

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There was a time when measuring SEO performance was no big deal. Marketers just collected the top 20, 40, or 100 high volume keywords and focused on those to improve their SEO performance. Then about three years back, things started changing. Looking back at the changes that Google made, it is now obvious that Google …

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Business Owner’s Internet Marketing for Small Business Dilemma

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Hello, small business owner! Whether out of necessity or desire, you are a do-it-yourselfer. What’s not to love about people who have a desire to make things happen and are engaged enough—be it out of necessity or unadulterated passion—to jump into the mix? I’m talking about people who are ambitious enough to buy a manual …

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