Abhi Jadhav

Abhi Jadhav, Managing Partner at Bay Leaf Digital, is an analytics-content-optimization geek who loves to fiddle with his Raspberry Pi when not working on a digital marketing challenge. Abhi got his start in eCommerce at Travelocity with search optimized landing pages for various lines of business. From there, he moved up to own product management for Travelocity’s marketing team. In the process, he also picked up SEO, mobile, and analytics chops. During his tenure there, Abhi also managed email, eCommerce checkout and Web Analytics for the company. Abhi eventually ended his 10 year career at Sabre/Travelocity as the Director for conversion optimization. He moved to Sheplers.com and picked up retail eCommerce skills as the Director for analytics and optimization. Now Abhi uses his diverse skill set to help medium sized businesses make sense of their analytics data and identifies ways to grow businesses. Abhi is a regular contributor to the Bay Leaf Digital blog. Favorite Phrase: “Exceptions prove the rule!”

How to Execute a Web Analytics Audit

When a website’s content or pages change during the course of its evolution, its analytics tags could get inadvertently impacted. And when that happens, the integrity of the site’s web analytics comes into question. A typical ecommerce site has anywhere from three to five data feeds going into its analytics tool. These feeds include website …

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SEO Analytics – Sophisticated Analytics for Sophisticated Search Algorithms

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There was a time when measuring SEO performance was no big deal. Marketers just collected the top 20, 40, or 100 high volume keywords and focused on those to improve their SEO performance. Then about three years back, things started changing. Looking back at the changes that Google made, it is now obvious that Google …

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