When you founded your startup, you knew you had to sell the idea to your pilot customers, then your investors and finally the early adopters who understood the problem your SaaS was solving. But there comes a time when you are at crossroads to determine how to grow your company beyond outbound sales. There is …
How To Transition From Founder Led Sales To Inbound Marketing At Your SaaS Company Read More »
This is the second article in the series about SaaS marketing analytics. As a recap, SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be used for measuring SaaS marketing success – traffic, conversion, quality, and cost. Of these four, …
SaaS Marketing Analytics – Website Traffic Simplified Read More »
In the past several years, SaaS companies have accounted for the majority of software IPOs in the U.S. And in 2018, the trend strengthens. Investors are feeling confident about the subscription business model and the value of the SaaS market, which is expected to reach $55 billion in 2018 and $75 billion by 2020. Here’s 10 of the most exciting, newly public SaaS companies for 2018: …
If you are reading this article, chances are you are familiar with the SaaS business model. A SaaS business depends on recurring revenue from its subscription products usually in the following three ways: Acquiring paying subscribers Retaining existing subscribers Up-selling to higher margin subscription-based products Each of these methods start with significant SaaS marketing efforts …
When it comes to speech analytics, there are more options than ever before. Due in large part to advancements in natural language processing (NLP) and natural language understanding (NLU) that have improved the accuracy of speech-to-text transcription, today’s solutions do far more than ensure contact center compliance and conformity. Businesses now can leverage speech analytics …
SaaS marketing is a type of marketing that specifically focuses on promoting and acquiring leads for subscription-based SaaS products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality. Compared to businesses with physical products or one-time purchases, SaaS …
In the last 5 years, the communications vertical has undergone a seismic shift with new technologies changing how, where and when people interact. There are new challengers on the market that have built their solutions on new technology from the ground up that are displacing established players. So which companies should you look out for? …
Contact center technology has come a long way in a very short time. Just a year ago, the emphasis was on omnichannel solutions that provided customers a consistent experience across all channels. While omnichannel isn’t going away anytime soon, the emphasis has now shifted to using machine learning to improve self-service options. Indeed, the contact …
Creating Outstanding Customer Experiences Using Context-Aware Chatbots and More Read More »
The funny thing about web analytics is that you can make it as simple as you want, or as complicated as you have resources or time for it. Similarly, eCommerce analytics measurement can be as simple as a single metric or can be viewed as a combination of metrics. In its simplest form, it is …
eCommerce Analytics – Product Conversion Tracking Explained Read More »
Have you ever tried to unravel spaghetti? It is hard and messy and just so tempting to throw it against the wall to see what sticks! What does that have to do with SEO link analytics you might ask? Everything and, well, nothing. While not as tasty as spaghetti, understanding backlink profiles can be …