Warehouse management is a complex system that aims to control the flow and storage of goods within the warehouse. A smoothly running warehouse contributes to the success of the supply chain whereas a poorly managed warehouse forms the weakest link across the supply chain, thereby affecting the sales, profits and growth of the business. Any …
The Council of Supply Chain Management’s State of Logistics reports the logistics (3PL) industry makes up for 25% of the total market share of freight transportation. A decade ago the logistics industry only constituted 10% of the market share, which proves 3PL is a huge industry with ongoing growth. With an industry so vast and …
6 Effective Ways of Growing Your Logistics Business Online Read More »
Selling logistics (3PL) services is getting tougher with growing competition in the logistics industry. 3PL experts agree that pricing remains a vital factor in attracting customers to their business. Customers seek 3PL services because they believe service providers can run their transportation and warehouses more efficiently and effectively for a reasonable price. Every 3PL provider …
3 Lead Generation Tactics Logistics Companies Can Utilize to Attract Customers Read More »
Napoleon once said, “Amateurs discuss tactics, the professionals discuss logistics.” For a supply chain to function efficiently and provide high value, it needs to encompass structured transport. This reason alone makes logistics the crucial element in growing a business and outperforming competitors. Ask any successful business leader in the logistics industry and they’ll agree. Supply …
Top 5 Consideration When Choosing a Logistics Provider Read More »
Implementing web analytics is a bit like buying a car. If you do your research and planning before you go to the dealer, you will walk away with what you need at the price you want to pay. Else, you may come home with what you didn’t want and then some. For setting up web …
Whether you are a small mom and pop style eCommerce shop or you have a multi-million dollar operation, the fundamentals of eCommerce analytics are the same. The scale is different, but the challenges are the same – understanding what is working well, what is not, and what needs to be changed to drive more revenue. …
When a website’s content or pages change during the course of its evolution, its analytics tags could get inadvertently impacted. And when that happens, the integrity of the site’s web analytics comes into question. A typical ecommerce site has anywhere from three to five data feeds going into its analytics tool. These feeds include website …
If you have a store on the Miva Merchant platform, then you are likely engaged in eCommerce activities on your website. And in all likelihood, you have also used Google (Universal) Analytics to measure site performance. But the key question to answer is whether you are using Google Analytics at the level it can be …
Essential Guide to Google Analytics for Miva Platform Read More »
So you want to run a Google Analytics audit. Let’s talk about what that means first. The primary reason to run an audit is to check the quality of web data being captured in Google Analytics. What makes the audit process difficult are the various points of failure between data generation on the website and …
The funny thing about web analytics is that you can make it as simple as you want, or as complicated as you have resources or time for it. Similarly, eCommerce analytics measurement can be as simple as a single metric or can be viewed as a combination of metrics. In its simplest form, it is …
eCommerce Analytics – Product Conversion Tracking Explained Read More »
