SaaS marketing is a type of marketing that focuses on promoting and selling subscription-based products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality. Compared to businesses with physical products or one-time purchases, SaaS businesses need to …
In the last 5 years, the communications vertical has undergone a seismic shift with new technologies changing how, where and when people interact. There are new challengers on the market that have built their solutions on new technology from the ground up that are displacing established players. So which companies should you look out for? …
Contact center technology has come a long way in a very short time. Just a year ago, the emphasis was on omnichannel solutions that provided customers a consistent experience across all channels. While omnichannel isn’t going away anytime soon, the emphasis has now shifted to using machine learning to improve self-service options. Indeed, the …
Creating Outstanding Customer Experiences Using Context-Aware Chatbots and More Read More »
Today’s global software-as-a-service (SaaS) industry generates about $209 billion in revenue. The core concept of online service applications, however, began in 1961 by a computing pioneer better known as a founding father of artificial intelligence: John McCarthy. Researching at MIT, McCarthy officially unveiled the idea at MIT’s centennial in 1961, foreshadowing the future of cloud-based …
3 Software Titans That Gambled On SaaS Early And Won Read More »
Warehouse management is a complex system that aims to control the flow and storage of goods within the warehouse. A smoothly running warehouse contributes to the success of the supply chain whereas a poorly managed warehouse forms the weakest link across the supply chain, thereby affecting the sales, profits and growth of the business. Any …
The Council of Supply Chain Management’s State of Logistics reports the logistics (3PL) industry makes up for 25% of the total market share of freight transportation. A decade ago the logistics industry only constituted 10% of the market share, which proves 3PL is a huge industry with ongoing growth. With an industry so vast and …
6 Effective Ways of Growing Your Logistics Business Online Read More »
Selling logistics (3PL) services is getting tougher with growing competition in the logistics industry. 3PL experts agree that pricing remains a vital factor in attracting customers to their business. Customers seek 3PL services because they believe service providers can run their transportation and warehouses more efficiently and effectively for a reasonable price. Every 3PL provider …
3 Lead Generation Tactics Logistics Companies Can Utilize to Attract Customers Read More »
Napoleon once said, “Amateurs discuss tactics, the professionals discuss logistics.” For a supply chain to function efficiently and provide high value, it needs to encompass structured transport. This reason alone makes logistics the crucial element in growing a business and outperforming competitors. Ask any successful business leader in the logistics industry and they’ll agree. Supply …
Top 5 Consideration When Choosing a Logistics Provider Read More »
Implementing web analytics is a bit like buying a car. If you do your research and planning before you go to the dealer, you will walk away with what you need at the price you want to pay. Else, you may come home with what you didn’t want and then some. For setting up web …
Whether you are a small mom and pop style eCommerce shop or you have a multi-million dollar operation, the fundamentals of eCommerce analytics are the same. The scale is different, but the challenges are the same – understanding what is working well, what is not, and what needs to be changed to drive more revenue. …
