Abhi Jadhav

Selling logistics (3PL) services is getting tougher with growing competition in the logistics industry. 3PL experts agree that pricing remains a vital factor in attracting customers to their business. Customers seek 3PL services because they believe service providers can run their transportation and warehouses more efficiently and effectively for a reasonable price. Every 3PL provider …

3 Lead Generation Tactics Logistics Companies Can Utilize to Attract Customers Read More »

Napoleon once said, “Amateurs discuss tactics, the professionals discuss logistics.” For a supply chain to function efficiently and provide high value, it needs to encompass structured transport. This reason alone makes logistics the crucial element in growing a business and outperforming competitors. Ask any successful business leader in the logistics industry and they’ll agree. Supply …

Top 5 Consideration When Choosing a Logistics Provider Read More »

Implementing web analytics is a bit like buying a car. If you do your research and planning before you go to the dealer, you will walk away with what you need at the price you want to pay. Else, you may come home with what you didn’t want and then some. For setting up web …

Best Practices to Web Analytics Setup Read More »

Whether you are a small mom and pop style eCommerce shop or you have a multi-million dollar operation, the fundamentals of eCommerce analytics are the same. The scale is different, but the challenges are the same – understanding what is working well, what is not, and what needs to be changed to drive more revenue. …

The Essential Guide to eCommerce Analytics Read More »

When a website’s content or pages change during the course of its evolution, its analytics tags could get inadvertently impacted. And when that happens, the integrity of the site’s web analytics comes into question. A typical ecommerce site has anywhere from three to five data feeds going into its analytics tool. These feeds include website …

How to Execute a Web Analytics Audit Read More »

If you have a store on the Miva Merchant platform, then you are likely engaged in eCommerce activities on your website. And in all likelihood, you have also used Google (Universal) Analytics to measure site performance. But the key question to answer is whether you are using Google Analytics at the level it can be …

Essential Guide to Google Analytics for Miva Platform Read More »

So you want to run a Google Analytics audit. Let’s talk about what that means first. The primary reason to run an audit is to check the quality of web data being captured in Google Analytics. What makes the audit process difficult are the various points of failure between data generation on the website and …

How to Run a Google Analytics Audit Read More »