Abhi Jadhav

Abhi Jadhav, Managing Partner at Bay Leaf Digital, is an analytics-content-optimization geek who loves to fiddle with his Raspberry Pi when not working on a digital marketing challenge. Abhi got his start in eCommerce at Travelocity with search optimized landing pages for various lines of business. From there, he moved up to own product management for Travelocity’s marketing team. In the process, he also picked up SEO, mobile, and analytics chops. During his tenure there, Abhi also managed email, eCommerce checkout and Web Analytics for the company. Abhi eventually ended his 10 year career at Sabre/Travelocity as the Director for conversion optimization. He moved to Sheplers.com and picked up retail eCommerce skills as the Director for analytics and optimization. Now Abhi uses his diverse skill set to help medium sized businesses make sense of their analytics data and identifies ways to grow businesses. Abhi is a regular contributor to the Bay Leaf Digital blog. Favorite Phrase: “Exceptions prove the rule!”

3 Lead Generation Tactics Logistics Companies Can Utilize to Attract Customers

Selling logistics (3PL) services is getting tougher with growing competition in the logistics industry. 3PL experts agree that pricing remains a vital factor in attracting customers to their business. Customers seek 3PL services because they believe service providers can run their transportation and warehouses more efficiently and effectively for a reasonable price. Every 3PL provider …

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Top 5 Consideration When Choosing a Logistics Provider

Napoleon once said, “Amateurs discuss tactics, the professionals discuss logistics.” For a supply chain to function efficiently and provide high value, it needs to encompass structured transport. This reason alone makes logistics the crucial element in growing a business and outperforming competitors. Ask any successful business leader in the logistics industry and they’ll agree. Supply …

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How to Execute a Web Analytics Audit

When a website’s content or pages change during the course of its evolution, its analytics tags could get inadvertently impacted. And when that happens, the integrity of the site’s web analytics comes into question. A typical ecommerce site has anywhere from three to five data feeds going into its analytics tool. These feeds include website …

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