When it comes to speech analytics, there are more options than ever before. Due in large part to advancements in natural language processing (NLP) and natural language understanding (NLU) that have improved the accuracy of speech-to-text transcription, today’s solutions do far more than ensure contact center compliance and conformity. Businesses now can leverage speech analytics …
SaaS marketing is a type of marketing that focuses on promoting and selling subscription-based products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality. Compared to businesses with physical products or one-time purchases, SaaS businesses need to prove …
In the last 5 years, the communications vertical has undergone a seismic shift with new technologies changing how, where and when people interact. There are new challengers on the market that have built their solutions on new technology from the ground up that are displacing established players. So which companies should you look out for? …
Contact center technology has come a long way in a very short time. Just a year ago, the emphasis was on omnichannel solutions that provided customers a consistent experience across all channels. While omnichannel isn’t going away anytime soon, the emphasis has now shifted to using machine learning to improve self-service options. Indeed, the …
Creating Outstanding Customer Experiences Using Context-Aware Chatbots and More Read More »
The funny thing about web analytics is that you can make it as simple as you want, or as complicated as you have resources or time for it. Similarly, eCommerce analytics measurement can be as simple as a single metric or can be viewed as a combination of metrics. In its simplest form, it is …
eCommerce Analytics – Product Conversion Tracking Explained Read More »
Have you ever tried to unravel spaghetti? It is hard and messy and just so tempting to throw it against the wall to see what sticks! What does that have to do with SEO link analytics you might ask? Everything and, well, nothing. While not as tasty as spaghetti, understanding backlink profiles can be …
After several years of hunting, the great digital analyst remains as elusive as the snipe. And it isn’t because of the lack of articles written about these elusive people. A Google search shows at least 10 such articles on this topic. Then why in the world am I writing about the attributes of a great …
Google blocked this and Google hid that. How many times have you heard these phrases before? Time to look past the obstacles Google is throwing your way. Let’s nail down SEO performance without Google’s help. How else would you know what to improve/optimize in SEO? A Quick Recap Before I continue, here’s a quick …
Are you swimming or drowning in the ocean of SEO keyword data? A big issue facing SEO analysts today is getting their arms around the extremely large data set of search terms for which their website could rank. More often than not, analysts end up using a list of the top <put your number here> …
There was a time when measuring SEO performance was no big deal. Marketers just collected the top 20, 40, or 100 high volume keywords and focused on those to improve their SEO performance. Then about three years back, things started changing. Looking back at the changes that Google made, it is now obvious that Google …
SEO Analytics – Sophisticated Analytics for Sophisticated Search Algorithms Read More »
