Abhi Jadhav

Abhi Jadhav, Managing Partner at Bay Leaf Digital, is an analytics-content-optimization geek who loves to fiddle with his Raspberry Pi when not working on a digital marketing challenge. Abhi got his start in eCommerce at Travelocity with search optimized landing pages for various lines of business. From there, he moved up to own product management for Travelocity’s marketing team. In the process, he also picked up SEO, mobile, and analytics chops. During his tenure there, Abhi also managed email, eCommerce checkout and Web Analytics for the company. Abhi eventually ended his 10 year career at Sabre/Travelocity as the Director for conversion optimization. He moved to Sheplers.com and picked up retail eCommerce skills as the Director for analytics and optimization. Now Abhi uses his diverse skill set to help medium sized businesses make sense of their analytics data and identifies ways to grow businesses. Abhi is a regular contributor to the Bay Leaf Digital blog. Favorite Phrase: “Exceptions prove the rule!”

Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today

virtual meeting

With the unprecedented shift to remote work across multiple industries and many roles, how should we, as marketers, update how we speak to our existing and potential audiences? To find out how businesses are answering this question, we interviewed WFH solutions providers for their tips and tricks to successfully navigating this newly remote marketing realm. …

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Five Practical Applications of Lead Scoring for SaaS Companies

target lead

As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …

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Product-Market Fit: What Is It and How to Find It For Your SaaS Startup

product market fit_

As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …

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How To Transition From Founder Led Sales To Inbound Marketing At Your SaaS Company

sales-marketing

When you founded your startup, you knew you had to sell the idea to your pilot customers, then your investors and finally the early adopters who understood the problem your SaaS was solving. But there comes a time when you are at crossroads to determine how to grow your company beyond outbound sales. There is …

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SaaS Marketing Analytics – Website Traffic Simplified

saas analytics

This is the second article in the series about SaaS marketing analytics. As a recap, SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be used for measuring SaaS marketing success – traffic, conversion, quality, and cost. Of these four, …

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