Abhi Jadhav

Abhi Jadhav, Managing Partner at Bay Leaf Digital, is an analytics-content-optimization geek who loves to fiddle with his Raspberry Pi when not working on a digital marketing challenge. Abhi got his start in eCommerce at Travelocity with search optimized landing pages for various lines of business. From there, he moved up to own product management for Travelocity’s marketing team. In the process, he also picked up SEO, mobile, and analytics chops. During his tenure there, Abhi also managed email, eCommerce checkout and Web Analytics for the company. Abhi eventually ended his 10 year career at Sabre/Travelocity as the Director for conversion optimization. He moved to Sheplers.com and picked up retail eCommerce skills as the Director for analytics and optimization. Now Abhi uses his diverse skill set to help medium sized businesses make sense of their analytics data and identifies ways to grow businesses. Abhi is a regular contributor to the Bay Leaf Digital blog. Favorite Phrase: “Exceptions prove the rule!”

SaaS Marketing Analytics – Website Traffic Simplified

This is the second article in the series about SaaS marketing analytics. As a recap, SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be used for measuring SaaS marketing success – traffic, conversion, quality, and cost. Of these four, …

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Public SaaS Companies That Had IPOs in 2018

In the past several years, SaaS companies have accounted for the majority of software IPOs in the U.S. And in 2018, the trend strengthens. Investors are feeling confident about the subscription business model and the value of the SaaS market, which is expected to reach $55 billion in 2018 and $75 billion by 2020.    Here’s 10 of the most exciting, newly public SaaS companies for 2018:  …

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What is SaaS Marketing Analytics?

If you are reading this article, chances are you are familiar with the SaaS business model. A SaaS business depends on recurring revenue from its subscription products usually in the following three ways: Acquiring paying subscribers Retaining existing subscribers Up-selling to higher margin subscription-based products Each of these methods start with significant SaaS marketing efforts …

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Top 10 Speech Analytics Vendors

When it comes to speech analytics, there are more options than ever before. Due in large part to advancements in natural language processing (NLP) and natural language understanding (NLU) that have improved the accuracy of speech-to-text transcription, today’s solutions do far more than ensure contact center compliance and conformity. Businesses now can leverage speech analytics …

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What is SaaS Marketing?

  SaaS marketing is a type of marketing that focuses on promoting and selling subscription-based products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality. Compared to businesses with physical products or one-time purchases, SaaS businesses need to …

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Creating Outstanding Customer Experiences Using Context-Aware Chatbots and More

  Contact center technology has come a long way in a very short time. Just a year ago, the emphasis was on omnichannel solutions that provided customers a consistent experience across all channels. While omnichannel isn’t going away anytime soon, the emphasis has now shifted to using machine learning to improve self-service options. Indeed, the …

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