Abhi Jadhav

Abhi Jadhav, Managing Partner at Bay Leaf Digital, is an analytics-content-optimization geek who loves to fiddle with his Raspberry Pi when not working on a digital marketing challenge. Abhi got his start in eCommerce at Travelocity with search optimized landing pages for various lines of business. From there, he moved up to own product management for Travelocity’s marketing team. In the process, he also picked up SEO, mobile, and analytics chops. During his tenure there, Abhi also managed email, eCommerce checkout and Web Analytics for the company. Abhi eventually ended his 10 year career at Sabre/Travelocity as the Director for conversion optimization. He moved to Sheplers.com and picked up retail eCommerce skills as the Director for analytics and optimization. Now Abhi uses his diverse skill set to help medium sized businesses make sense of their analytics data and identifies ways to grow businesses. Abhi is a regular contributor to the Bay Leaf Digital blog. Favorite Phrase: “Exceptions prove the rule!”

How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide

selecting saas agency

So you’ve decided that it’s time for your SaaS company to look into hiring a SaaS marketing agency. Developing this business relationship, on which you’re willing to hang the potential success of your business, is critically important. Not only must you be clear on who the agency is and what they do best, you must …

How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide Read More »

Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency?

marketing team

Marketing is marketing, right? It all ends up being the same thing in the end. Anyone can do it. True if you have infinite time to reach your marketing goals. But if you are like most of us – time-constrained & goal bound, read on about how digital marketing, and SaaS marketing, in particular, has …

Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency? Read More »

Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today

virtual meeting

With the unprecedented shift to remote work across multiple industries and many roles, how should we, as marketers, update how we speak to our existing and potential audiences? To find out how businesses are answering this question, we interviewed WFH solutions providers for their tips and tricks to successfully navigating this newly remote marketing realm. …

Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today Read More »

Five Practical Applications of Lead Scoring for SaaS Companies

target lead

As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …

Five Practical Applications of Lead Scoring for SaaS Companies Read More »

Product-Market Fit: What Is It and How to Find It For Your SaaS Startup

product market fit_

As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …

Product-Market Fit: What Is It and How to Find It For Your SaaS Startup Read More »

Scroll to Top